Ferrari may have got a snappy new livery thanks to Fernando Alonso bringing Santander to the Maranello party, but the Spanish bank has produced one of the very best television advertisements of recent years using McLaren star Lewis Hamilton as its excellent focal point.
The plot features a young lad dozing in the back of his father’s elderly Merc 300TE – a clever bit of vintage product placement here – as they sweep across a viaduct apparently made from Lego (don’t ask!).
As the boy daydreams one of the workman at the roadside nods in acknowledgment at him. It’s Lewis, and the kid has to pinch himself to believe that he’s actually seen his F1 hero!
Not quite up to the standard of ‘comparethemeercat.com’ but pretty close, in my view. Certainly streets ahead of the gut-wrenchingly crass and almost embarrassing ads currently offered by Santander’s high street rivals Barclays.