The news that Volvo’s new boss is already talking about the company making a rival to the Mercedes S-class is worrying.
Why? Because my pet theory is that where Volvo has been going wrong in the past decade is slavishly chasing BMW, Mercedes and Audi rather than creating well made, stylish and comfortable cars in its own right. What Geely’s boss Li Shufu should now do is to allow Volvo to be Volvo.
Mr Shufu has also pronounced that he wants a big global expansion for his new purchase. No surprise there. But the rumours are that Geely is planning to expand the brand by sticking the Volvo nameplate on some of its homegrown products. That's another disaster in the making and a sure-fire way to scupper any hopes of Volvo becoming an A-grade luxury car maker.
Our recent test of the new Volvo S60 proves that the company can make extremely credible cars. But remember that this car was developed under Ford’s stewardship, using its resources and some of its expertise.
What Volvo does next is going to be extremely interesting. Volvo deserves to be up there with the Germans - but it should be on its own terms.