If anyone has any doubt of the effectiveness of hybrids over frugal diesels try telling Toyota. Speaking with a source at the company today he re-iterated that every model in the range would include a hybrid option “within ten years”.

This would include the usual array of C-segment and D-segment cars of course, but interestingly it would also be extended to hybrid Hilux pick-ups (Hy-lux anyone?), Land Cruisers, and Rav4s.

Toyota has become a by-word for hybrids and still appears to be ahead of the game, despite major efforts by other manufacturers to jump on the bandwagon. The company is also reportedly planning to build up to 30,000 plug-in hybrids a year by 2012 to compete with a challenge from GM’s Chevrolet Volt.

Such is the success of Toyota’s hybrid systems that it is now happy to supply the tech to other manufacturers, giving it a foothold in segments and countries it may not be so established. Rumour has it Mazda is now looking at Toyota tech instead of the systems being put in Fords.