The very nice people at Ford let me drive some of their cars the other day, which I enjoyed immensely.
I also enjoyed listening to Nigel Sharp, managing director of Ford UK, say how very pleased he was with the scrappage scheme. Well, he would be! He also proudly stated that the brilliant scheme had introduced ‘new customers’ to Ford. These were people who would not otherwise have bought a car.
Obviously I could not let that go, so I asked whether they actually asked each scrappage customer why they were doing this terrible thing. He said no.
“So how do you know that customers part-exchanging through scrappage are new and would not have bought anyway?” I queried. “We don’t, its apocryphal,” he replied.
Top marks for honesty, but how can a scheme’s success be based on, well nothing really, just a bit of wishful thinking and a guess.
I could be relentlessly negative and wonder out loud here which Fords should be routinely scrapped? All those early 1990s Escorts spring to mind.
But then I could also be relentlessly positive, overlook how misguided Ford and all the other manufacturers are, and pick a modern Ford that really should not be for the chop in 2018, when we have to swap real cars for ones with several million AAA batteries in the boot. I’d keep an RS.
What about you?