Richard Noble is quite a character. The 63-year-old Scot has a fair bit of ‘previous’ when it comes to breaking world land speed records, having held it in one way or another since 1983.

His latest project – Bloodhound SSC – aims to do what no other car has done before: break the 1000mph barrier.

See the pics of Bloodhound SSC

The record attempt (scheduled to start in 2011) is going to grab the headlines, but the real achievement for the project is what it’s going to do for British engineering.

I had the privilege of speaking to Noble this morning, and he had some quite blunt views on what Britain needs to be doing more of.

“We’re in the middle of a deep, dark recession and things aren’t going to get too much better any time soon,” he said “Britain needs to get back to what we’re good at – engineering, design, manufacturing and exporting – not gambling away money in financial markets.”