I couldn’t help smiling when I saw this morning’s announcement about the Range Rover Ultimate Edition.
This sort of excessive no-holds-barred version of the Rangie has been a long time coming.
Ex-company bosses were flirting with the idea of putting in a V12 engine and raising the Range Rover’s price accordingly years ago. And members of the current management have told us in private that they could easily charge more for the things, and so squeeze more cash from Russian oligarchs and West Coast squillionaires who see the Range Rover as a must-have status symbol.
In fact, Autocar’s own road-test team compared the new V8 diesel version favourably to a £200k Rolls-Royce Ghost, prompting our coverline ‘it’s a high-rise Rolls’. So I’m sure that this new version won’t have trouble finding homes around the globe, even if the price tag is likely to be well over £100,000.