Chrysler to hold on to muscle brand
13 July 2009

Chrysler has confirmed it will not sell its Viper brand after all.

The troubled US firm tried to sell the brand and its production line for around $10 million (£6.2 million) last year, as it desperately searched for cash to survive. In February this year it said it had received three offers for Viper.

Twitter - follow

However, the restructured company has now announced it will hold on to the brand and continue production of the Viper SRT10, albeit only building the 600bhp 8.4-litre V10-engined car to order. The model was previously scheduled to be phased out in December 2009.

The Viper is built by hand at the Conner Avenue Assembly Plant in Detroit, the first facility to resume production after Chrysler emerged from bankruptcy. The model went into production in 1992.

“The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts around the globe,” said Mike Accavitti, president and chief executive officer of the Dodge Brand.

“We’re extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand."

See all the latest Chrysler reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK