Hyundai no longer needs to prove with the ix35 that it can match most European car market standards. It has been doing that since it launched the i30 in 2007.
But with this new model, Hyundai not only claims that it is offering quality for a low price, but it would also have us believe that the ix35 offers SUV looks and ability, compact MPV practicality and small hatchback levels of affordability. If you believe its maker, this is not simply a compact SUV but a crossover vehicle.
Prices start at just over £17k for the base two-wheel-drive petrol model and stretch to past £25k for the top-spec 2.0 CRDi 4WD model tested here, so there’s no denying that the ix35 is priced competitively. But with the classy and hugely popular Nissan Qashqai and Peugeot 3008 as competition, it needs more than value on its side to win buyers over.