Battery-powered version of the F-Pace crossover is likely by 2018

Jaguar Land Rover will step up its development of ultra-low-emission technologies by doubling the size of its engineering and design centre in Whitley, Coventry, a move which paves the way for all-electric versions of its models to launch.

The Whitley site is the base for advanced powertrain engineering, advanced engineering teams for both Jaguar and Land Rover brands, the Jaguar design and advanced design departments, and the firm’s global headquarters.

The site will grow from 55 to 110 acres, the expansion being equivalent to around 30 football pitches. JLR says the expansion is down to a ramp-up in development of “ultra-low-emission technologies”. However, the expanded site will not result in 4000 new jobs, as reported by the Coventry Telegraph previously.

The firm is understood to be doing extensive R&D working on future electric and hybrid drivetrains, with the first models expected to be all-electric versions of the Jaguar XE saloon and F-Pace crossover with ranges of around 300 miles, according to well-placed industry sources. 

JLR has experience with electric transmissions through its development of the cancelled CX-75 supercar project, which was engineered in conjunction with Williams Advanced Engineering in Oxfordshire. The two companies' ongoing collaboration includes the building of the C-X75 supercars that will be used in the filming of the new James Bond movie, Spectre.

There are two reasons for the move to a pure electric powertrain, the most important of which is new Zero Emission Vehicle legislation introduced to California and adopted by another seven US states.

These laws demand that, between 2018 and 2025, the number of new ZEVs sold rises from 5% of all new cars to 15.4%.

Secondly, analysts expect rising demand for electric luxury vehicles as more global cities start to introduce ‘zero emission zones’ of the type proposed for central London. Tesla has also proved that there is a rising global market for an upmarket all-electric vehicle.

With SUVs and crossovers dominating the US new-car market, and Tesla’s long-awaited Model X SUV on the way, an electric F-Pace makes good sense.

It seems there’s also a good chance that Range Rover will offer an all-electric SUV using the same technology as the Jaguar's. Last year Autocar revealed that Land Rover design boss Gerry McGovern was considering a new line of Range Rover models that could be “incredibly luxurious and low-slung”.

It’s thought that this potential new model could be based on the same basic aluminium architecture as that of the F-Pace, but with a greater emphasis placed on opulence in place of the F-Pace's focus on dynamic performance.

Building the EV across two brands will also help reduce per-unit costs and the pricing potential for a super-luxury electric Range Rover must be tempting to JLR planners.

The unexpected success of Tesla - an example of a very rare breakthrough into the automotive market from a start-up company - proved what trend spotters had suspected for some time.

It is the world’s most affluent consumers who are most enthusiastic about ‘green’ technology. And considering the cost of building an electric car with a near-300 mile range, it is only the most affluent that can afford it.

Moreover, vehicles driven by electric motors are inherently smooth, refined and swift, which gives them a decisive advantage over conventional luxury cars that use internal combustion engines.

Tesla sold around 32,000 vehicles in 2014, with the biggest market being the US. That’s only a pinprick in the global car market, but the new legislation in the US should help change that and this niche market will expand as more mainstream makers get involved.

California has led the way on pollution reduction since the famous 1974 model-year ‘smog’ regulations. One of the most important markets in the US, it had originally wanted around 4% of new cars by 2025 to be either ‘Zero emission’ (battery powered) or Plug-in Hybrids.

The modest aim was dramatically upgraded so that, by 2025, some 15.4 per cent of new cars – or around 230,000 units in California – would be half ZEVs and half plug-in hybrids.

Such a demand would have been important enough to Jaguar Land Rover on its own. However, a total of eight US states (California, Connecticut, Maryland, Massachusetts, New York, Oregan, Rhode Island and Vermont) signed up for the California proposals.

These are states on the east and western seaboards of the US and are among the most affluent. The combined efforts of the eight should see 3.3 million zero emission vehicles on the roads of the US in 10 years, especially as the states themselves are committed to massively expanding the charging network.

The rules and regulations around which carmakers have to build ZEVs are immensely complex, but as JLR sells more and more cars in the US, thanks to changes in the legislation, it is likely to be ranked as a ‘large volume manufacturer’ before the end of the decade. This means it will be required to sell ZEVs in California and the other seven supporting states.

Indeed, it seems that JLR might have to have a battery-powered car on offer for the 2108 model year. And the more ZEV models JLR sells, the more ‘credits’ (another complex part of the legislation) it can offset against the sale of conventionally engined models.

Investing in electric SUVs and Crossovers is not just for the future US market. China’s government is also pushing for more of what it calls ‘New Energy [electric] vehicles’, which, again, are most likely to be afforded by the most affluent drivers.

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Comments
8

18 February 2015

To compete with Tesla simply making a car with a 300 mile range is not enough - they have to put in a high speed, preferably free, charging network too (or at least negotiate for use of the Tesla one).

19 February 2015

As most Jag owners probably have access to a second car and don't go over 300 miles a day very often then 300 is a pretty good starting point. Will do well inside London what with the congestion charge

 

Hydrogen cars just went POP

19 February 2015

Do you think oil would have run out by 2108? 2020's is looking like a big decade for cars electric and autonomous. Will this level of luxury be reserved for the rich? With autonomous cars an option, will you upgrade for those special occasions? I liked the article on the BBC website about self owning cars. It just needs someone rich enough and eccentric enough to set them free.

19 February 2015

Great news(?) but I have to think that it would be bigger news if Jaguar weren't developing an electric and a hybrid power train.

It's looking likely that some form of electrification will be almost standard in their market within the next 5-10 years.

25 March 2015

Why did the JLR shelf the astronomical Jaguar CX-75?

25 March 2015

Great so, at a stroke, Jaguar is going to quadruple the usable range of the compact EV. Hurrah! And make this tech as affordable as an XE-sized car must be (hurrah!) and presumably fix the charging problems (hurrah!) Then there's the enormous cost of development which will, again at a stroke, become affordable to a tiddler like JLR (with no Musk-style sugar daddy) - hurrah! So, that'll be all the problems of the EV solved in one generation. Double, triple and quadruple hurrah!!

25 March 2015

Good to see such positive comments like the one above. Sugar daddy, Tata

 

Hydrogen cars just went POP

26 March 2015

Personally I can't see the point of an all-electric car given the fact that once its out of power you no longer have a vehicle for many hours. This may change in future, but that is pretty much the way of it now.
Hybrids with a relatrively small engine which helps to recharge the electric motor make much more sense to me as they share many of the benefits of electric power without that key disadvantage.
However, the article highlights the likely need for JLR to do something given new legislation in the States. Funny how a country which simply refused to move with the times has suddenly taken off over this issue.
Personally I would prefer a conventionally powered car, but as the BMW i8 has shown, the future will probably hold some serioues and possibly even permanent changes in how cars are powered. But not yet...

EU Referendum now. Let the people speak.

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