Rolls-Royce boss Torsten Muller-Ötvös confirms SUV could form part of future line-up
1 October 2013

A Rolls-Royce SUV is under active consideration, Autocar has learned.

Rolls-Royce boss Torsten Muller-Ötvös confirmed that customer enquiries, booming and consistent sales in the luxury SUV segment and potential rivals from Range Rover, Bentley and Lamborghini have kick-started investigations into a Rolls-Royce SUV – but stressed that no decisions had been made as to whether the project would go ahead. 

“For me, it is less of a question of whether we should do it – the segment is interesting, growing and stable even in times of economic crisis - as opposed to one of whether it fits with the image and brand of Rolls-Royce,” said Muller-Ötvös.

“What I can say is that we are currently investigating whether Rolls-Royce can carry such a vehicle - but that absolutely nothing is decided.”

Muller-Ötvös declined to put a timescale on when such a project could reach fruition.

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Comments
20

1 October 2013

Their saloons are already very up-right and imposing compared to almost everything else on the road - what on earth could they do unless they end up with something as tall as the tractor unit of a juggernaut - still, I guess that is a job for the designers to solve.

Personally I think it would cheapen the brand as a whole - Rolls Royces are supposed to be aloof and very special and that can't be said about any SUV I've yet seen.


Enjoying a Fabia VRs - affordable performance

289

1 October 2013

...this is getting silly now.
I thought a Maserati or Bentley SUV was ridiculous, but this takes madness to a different level.
I am sure it will sell well to people with more money than taste, but no one has stopped to ask the question WHY? or is it right for the Brand.
As usual its all about profit.
I have no time for SUV's with no offroad ability anyway!

1 October 2013
289 wrote:

...this is getting silly now.
I thought a Maserati or Bentley SUV was ridiculous, but this takes madness to a different level.

289, you missed off the Lamborghini SUV. I take it this was an oversight and you don't like that one either! But I can see your point entirely.

1 October 2013
MikeSpencer wrote:
289 wrote:

...this is getting silly now.
I thought a Maserati or Bentley SUV was ridiculous, but this takes madness to a different level.

289, you missed off the Lamborghini SUV. I take it this was an oversight and you don't like that one either! But I can see your point entirely.

Think you both forgot about the LM002/004. OK. it's not strictly an SUV, but it's close. I find the idea of a RR SUV abhorrent. THAT IS ALL.

289

1 October 2013

you're right Mike. I did miss off the Lamborghini Urus....I must have been so badly scarred by the thought...and especially the name!!
Funnily enough the old LM002 didn't bother me...after all it was a real off-roader during an extreme period in motoring history (and the template for the Hummer), whereas the trend seems to be to style over substance now. Even though the Cayenne single handed saved Porsche, I still think it looks terrible and a sad reflection of our times.

2 October 2013

A Lambo SUV makes sense, they made the LM002, it's about time it was replaced.

1 October 2013

"as opposed to one of whether it fits with the image and brand of Rolls-Royce,” said Muller-Ötvös"

It doesn't!! If they do end up doing this, they'll be selling out to the bad taste of their Chinese and Russian clientele.

Cyborg

1 October 2013

I seem to remember that as a rule a manufacturer always did the arithmetic showing the number to be produced and sold in order to break even and then start making a profit. Can someoe please tell me how the bloody heel RR can expect tosell more than a thousand such animals and 99% to the camel riding oil kingdoms. I am about sure you would need to be looking at 25,000 and thats a non starter, uneless Jay Leno buys a few to drive folk around his collection.

what's life without imagination

1 October 2013

As a regular tripper to both CYBORG I can assure you Russia has far less than the UK Chine is littered with them like discarded Coke bottles

what's life without imagination

1 October 2013

I recently sat in a drop head coupe, felt as tall as a transit van and a phantom feels like a boat. How big will they make the damn thing so that you sit higher than their cars?

Don't judge me by my past, I don't live there anymore 

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