The Evoque is set to radically reprogramme preconceptions about the brand
Commanding driving position appeals to women as much as men for the security it offers
Functionality was one of the key factors that influenced the design team's thinking
The design team left tradition behind when creating an interior for today's driver
All trim materials are tested to ensure that they can stand up to abrasions and clothing dye
Unique brushed aluminium comes with the option of floral image trim
There was no stipulation that parchment leather and walnut trim should be on the options list
The character of the Range Rover Sport was exploited for the Evoque
Design team followed wider trends in areas such as fashion and furniture design
Ambient lighting is available which can colour shift from blue to red
The interior of the all-new Range Rover Evoque delivers a "new ambience" not yet seen in the industry and is one created for the "design savvy," according to design manager Jo Slater.
"Our brief was to design a Range Rover, but one aimed at a new group of people," she says.
"We looked at the existing Range Rover brand and its materials and details and found a strength of character about the Range Rover Sport that we exploited."
Three trim levels are available - Pure, Dynamic and Prestige - the first of which delivers the "purest form" of the Evoque, according to Slater. "Dynamic brings more colour and character to the interior" and "Prestige is the ultimate Range Rover finish, with full leather trim. There's 10sq m of leather in the Prestige cabin, with a dark topper (dashboard) and contrasting lighter leather lower down," Slater added.
The Range Rover Evoque will cost from £27,955 for the two-wheel-drive diesel manual version when it reaches UK showrooms in September.
It will be built alongside the Land Rover Freelander, with the first 15-20,000 Evoques built before customer-specified models roll down the production line to provide suppliers with an initial stability of orders.
Three engine options are available: a 2.2-litre turbodiesel in 148bhp or 187bhp states of tune, and a 236bhp 2.0-litre turbocharged petrol unit.