New Audi design chief Marc Lichte says the firm's next A7 will be more stylish than today's car
23 December 2014

A more radical design is promised for the next-generation Audi A7, according to man who has designed it.

Marc Lichte, who joined Audi from Volkswagen earlier this year, has already completed design work on the second-generation A7, which will be launched in 2017.

Elements of the design of the new A7 have already been previewed in the recent Prologue concept at the Los Angeles motor show, although Lichte wouldn’t give specifics.

The Prologue previews not only the new 2017 A7 but also the 2016 A8 and 2017 A6, designs for which have all been signed off. It is the A7’s design that will be the most radical of the trio, according to Lichte, and there will be much greater visual differentiation between the trio and other future Audis.

The A7 will be based on the Volkswagen Group’s Audi-engineered, second-generation MLB platform, with its engine range expected to be cherry-picked from the 2016 A8 range.

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Comments
11

TS7

23 December 2014

"The next Audi A7 will be more styling than today's car". Have you been hacked by the Chinese?

23 December 2014

Stylish at all would be a good start. Maybe this time they'll copy the front off a mark 3 Cortina as well as the sides.

23 December 2014

Mark 3 Cortina? Are you think of the "coke bottle" side profile of the A5? IMHO, the A7 is actually one of the cleaner and nicer looking Audis currently on sale. The rear three-quarter view reminds me somewhat of the 1970's Aston Martin DBS / V8 in a good way). Doubtless, Audi will mess it up by trying to make it "more styling" (sic)...

23 December 2014

..that you can no longer edit your own posts to correct punctuation errors (or anything else). Come on Autocar IT, it's been a week now since you "improved" the website. Time to get it fixed...

23 December 2014

Is this another round of radical Audi styling that ends up being spot the difference?

23 December 2014

The A7 is the only Audi I actually like and consider it to be (relatively speaking for a Audi) quite elegant and well proportioned.

So what he is saying is it will become more vulgar, over-styled with an even bigger 'in your face' grille, just like every other car in the range.

23 December 2014
oaffie wrote:

The A7 is the only Audi I actually like and consider it to be (relatively speaking for a Audi) quite elegant and well proportioned.

So what he is saying is it will become more vulgar, over-styled with an even bigger 'in your face' grille, just like every other car in the range.

I quite agree. I just love the way it is an homage to those large French and Italian large hatchbacks from the 70s. Obviously shows what the designers' parents drove and what their influences are.

23 December 2014

The more I think about it the more pointless I find a large hatchback versus a proper estate. How often is someone with enough money to buy one of these going to need the slightly additional cargo capacity of a hatch with its rear seats folded? The gaping maw of the current Audi makes them look like slack-jawed incompetents told to do more than one thing at a time. The larger aperture of the hatch does no favours for structural rigidity and looks ugly on any car. If you need to carry cargo get an estate (or the jacked-up version, the SUV), if not get a saloon.

23 December 2014
Moparman wrote:

The more I think about it the more pointless I find a large hatchback versus a proper estate. How often is someone with enough money to buy one of these going to need the slightly additional cargo capacity of a hatch with its rear seats folded? The gaping maw of the current Audi makes them look like slack-jawed incompetents told to do more than one thing at a time. The larger aperture of the hatch does no favours for structural rigidity and looks ugly on any car. If you need to carry cargo get an estate (or the jacked-up version, the SUV), if not get a saloon.

Actually what I want is a good old estate warehouse of a car like the 504 Estate and the CX Safari.

23 December 2014

Audi and radical styling in one sentence somehow sound phonetically incorrect. Wish the Audi designers good luck though in the very merry Christmas spirit and utterly hope that the new A7 lives up to the hype and mortals like myself can tell it apart from the current model without help.

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