Technology-packed Discovery SVX to offer extreme off-road ability; Defender SVX ‘almost certain’
28 March 2016

The next-generation Land Rover Discovery is likely to be given extreme off-road capabilities by JLR’s Special Vehicle Operations arm next year, in order for it to act as a halo product for the all-terrain capability of the company’s product range.

The all-new Discovery 5 is expected to be revealed later this year, with SVO’s so-called Land Rover Discovery SVX version going on sale 12-18 months later.

The 2017 Land Rover Discovery has been revealed – read more here:

SVO has a three-pronged brief to deliver cars that showcase the best of Jaguar Land Rover’s capabilities in the ‘luxury’, ‘performance’ and ‘capability’ markets.

The ‘luxury’ end has been covered by the Range Rover Sport SVR and the ‘performance’ side by the Jaguar F-Type SVR revealed at the recent Geneva motor show.

While it is believed that an even more luxurious version of the Range Rover is under development without the Sport SVR’s focus on performance upgrades, the next launch is reported to be the Discovery SVX, so that the SVO division — which has yet to even formally open its headquarters — can showcase its capabilities across the full range of its brief.

Every model considered for SVO treatment

SVO boss John Edwards declined to comment on specific models but said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction.

“Land Rover is all about bandwidth. What we have done over 65 years is broaden the breadth of capability of our vehicles. We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. It’s clear that a result of that will be that the Land Rover proposition will benefit overall — we will be amplifying the core brand values.”

Sources have previously suggested that Land Rover is eager to use SVO tuning of the Discovery to showcase its technical as well as mechanical ability.

Modifications are likely to focus on technological solutions to dealing with extreme off-road conditions.

Last year’s Land Rover Discovery Vision concept included a ‘virtual’ windscreen and bonnet that used cameras to show an unimpeded view of the road ahead of and even beneath the car.

"It is pressing that we do an SVX"

While such innovations may not make production immediately, it is believed to highlight the level of technology at which SVO is aiming.

Edwards conceded that the business case for SVX models was not as clear as for luxury and performance models, but added: “The opportunity might be different from a market perspective, but it is obvious from a Land Rover perspective. From an emotional perspective it is pressing that we do an SVX.”

The Discovery SVX’s core markets are expected to be in the Middle East and in the snowbelt of the US, plus in countries with more extreme terrains, such as Australia and South Africa.

Although Edwards would not talk about specific models, his comments make it almost certain that a next-generation Defender SVX will be built, pushing beyond even the off-road boundaries of the Discovery SVX.

Such a car would also present Land Rover with an opportunity to develop the next Defender in a variety of different ways, because it would root the car in its traditional go-anywhere marketplace, allowing developments in other directions, including more mainstream or even luxury and performance models.

Our Verdict

Land Rover Discovery
The Discovery really is the defining go-anywhere super-utility vehicle

The Land Rover Discovery has an unbeatable combination of practicality, off-road ability and on-road manners

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28 March 2016

And certainly more in keeping with the Land Rover brand than an on road performance model, but please just hurry up with the Defender replacement and something smaller and cheaper than the Discovery Sport.

28 March 2016

Sounds interesting. Also smacks a lot like Jeep's Trailhawk brand. But if it leads to proper Land Rover's what the hell.

28 March 2016

The JLR and its sport division are having a cracking field day.

28 March 2016

If you strip off all the SVX special equipment, that shot gives an axcellent view of how Discovery 5 will look.

29 March 2016
Ruperts Trooper wrote:

If you strip off all the SVX special equipment, that shot gives an axcellent view of how Discovery 5 will look.

That's not a photo. It's an Autocar mock-up.

Yes, no journalism here. Mind you, it's a consumer magazine rather than a trade journal and I suppose we must recognise that they are fed information.

28 March 2016

Perhaps they should paint it orange and reintroduce the G4 Challenge?

29 March 2016

quote "VO boss John Edwards declined to comment on specific models but said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction. " unquote. In everyday parlance and behind the spin - what he means to say is - the bosses want us to squeeze the sponge as much as possible

what's life without imagination


29 March 2016

...another press release.

29 March 2016

I'd rather see SVO producing extreme off-road machines than hot rod SUVs or fake classics. Shame that the management speak suggested it might not be as extreme as Autocar hopes as even JLR seem to acknowledge that vehicles that echo the true values of Land Rover are likely harder to turn a profit than high performance/high luxury editions.

29 March 2016

In stead of investing in a lot of blue-sky projects how about investing in improving the quality of the product. I am tired of reading about how great the product is and then seeing it play a bottom feeder role in quality measurements, not to mention being on the losing end of a lot of jokes (see Doug Demuro and his take on the Land Rover). The press keeps on harping about the turnaround in this area and yet......




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