More than 9300 people tried to reserve a new Ford Mustang when pre-registrations for the European version of the sports car opened during last weekend's UEFA Champions League Final.
Ford, which is a sponsor of European club football's biggest competition, invited prospective buyers to register online for a chance to reserve one of the first 500 new Mustangs destined for Europe.
Registrations closed when the game between Real Madrid and Atlético Madrid ended after 120 minutes of football. Ford reports that it surpassed 500 registrations about 30 seconds after the referee had blown his whistle to start the match in Lisbon.
The new Ford Mustang will be the first ever to be made available across Europe when it goes on sale next year.
Roelant de Waard, vice president, marketing, sales & service, Ford of Europe said: “We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the Champions League final was overwhelming."
The 500 new Mustangs are allocated across 20 countries, including 130 right-hand-drive cars for United Kingdom. The successful applicants will be notified in the next few weeks, and then each customer will be invited to complete their order at a Ford dealership.
Fastback and convertible models were available with a choice of either the new 305bhp, 300lb ft 2.3-litre four-cylinder Ecoboost engine or the 5.0-litre V8 producing 420bhp and 390lb ft.
The 500 examples of the Mustang also will offer Ford’s Sync 2 connectivity and navigation system, heated and ventilated seats, park assist, black leather trim, chrome detailing and 19in alloy wheels.
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