Ferrari boss Luca di Montezemolo has vowed to reduce waiting times for all new cars to less than a year.
At present buyers have to wait up to two years to take delivery of a new Ferrari 458 Italia. The 599, 430 Coupe, 430 Spider and 612 Scaglietti also all have waiting lists in excess of 18 months.
Di Montezemolo has conceded that this is hurting the company's image and may mean potential buyers look elsewhere.
"It looks bad against the competition," he told Autocar.
However, he stressed that Ferrari wouldn't cut waiting times by upping production numbers.
"We’re not talking about building more cars, we’re talking about building them quicker," he said.