Waiting lists for new cars will fall below a year

Ferrari boss Luca di Montezemolo has vowed to reduce waiting times for all new cars to less than a year.

At present buyers have to wait up to two years to take delivery of a new Ferrari 458 Italia. The 599, 430 Coupe, 430 Spider and 612 Scaglietti also all have waiting lists in excess of 18 months.

Di Montezemolo has conceded that this is hurting the company's image and may mean potential buyers look elsewhere.

"It looks bad against the competition," he told Autocar.

However, he stressed that Ferrari wouldn't cut waiting times by upping production numbers.

"We’re not talking about building more cars, we’re talking about building them quicker," he said.

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21 June 2010

[quote Autocar]"We’re not talking about building more cars, we’re talking about building them quicker," he said.[/quote]

Some wonderful Italian logic there! If you build cars faster, and deliver them faster, surely you'll end up building more cars in the same amount of time? If they have a constant stream of orders they're trying to fulfil, then surely they'll just keep building more cars than they were before?

21 June 2010

Maybe they just want to take half the year off.

But seriously folks, I agree, making them faster will mean they make more cars. And what's wrong with that? Porsche's philosophy is that they want to make ONE car less than the number they can sell. That keeps the prices up. For Ferrari to want to make HALF of the number they can sell means they're just throwing money away. I guess that sums up the economic difference between Germany and Italy. Back to the point I started with...

21 June 2010

There are many secrets in this industry and one of these secrets is that Ferrari is currently running far below its production potential. 458 orders have been delayed because Ferrari is worrried about the resale value of the 458 in Italy at least. You can have a 430 for peanuts, the California lost more than 50% in a year, I would like to see how many orders are coming for the 599.

So this statement is obviously bullshit and a form of damage control. But you will not hear this info in a car mag because it is insiders info from people who I know and work in the factory. BTW why would they lay off people (cca. 150 workers) if the would want to build more cars faster?

21 June 2010

Just as a thought, could it be that people (on the waiting list) are cancelling their orders for Ferraris because of the recession, and that this is a first step towards telling other people that they no longer have to wait 18 months but can have their car in (say) 6 months, rather than admitting that demand has diminished?

After all, a lot of people who buy Ferraris do so because they are highly prized - if the waiting list shortens, it might be interpreted by some as a sign that they are not as highly prized as previously.

Tell people that the lead time has shortened but the waiting list is just as long, and the problem may be hidden, at least for a while.

As for the idea of building the cars more quickly but building the same number, this could be achieved by halving the number of cars on the production line at any given moment but doubling the resources expended on each car at any given moment. This would reduce build-time without increasing the number of cars produced. However, it wouldn't affect the time that any individual would be on the waiting list, which is allegedly what is planned.

21 June 2010

How do the Ferrari 430 coupe and spider still have 18 month waiting lists if Ferrari have stopped building the car to replace it with the 458? Surely its time to tell the poor souls still waiting for an 430 that its not going to happen?

Also Ferrari came out with a statement not too long ago saying there were plenty of 430 Spyders lying about the place unsold as the California had stolen sales, and this was damaging residuals, so they were cutting back production?

21 June 2010

[quote Orangewheels]How do the Ferrari 430 coupe and spider still have 18 month waiting lists if Ferrari have stopped building the car to replace it with the 458? Surely its time to tell the poor souls still waiting for an 430 that its not going to happen?[/quote]

I've always wondered how that worked. If I order a 612 today (assuming I had the money) would they say the new one is out next year, show you pics on the understanding you won't tell a journo or do they take the money and reassure you your car will turn up. Then as the new one is announced do they contact you and ask if "you'd like to be the first to have the new one or your money back?"

As the models seems to change every 4 years or so, this must happen all the time. Even the spec changes in that 4 years. When the 430 was announced iPhones weren't invented but by the time it's delivered they would have been and there was an option for the in-car docking. Do they say "your cars about to be built, want to confirm the spec?" Anyone know?

21 June 2010

To TheWizardWeb ... I can inform myself ... I hope I will be able to ask today ... about the process of buying a new Fezza ... I always looked at 2nd hand cars so I am not informed on the technicalities of buying new.

21 June 2010

Couldn't tell you on a new Ferrari, but on most other manufacturers with more sensible waiting times, dealers are allocated production slots for several months in advance and load customer orders into these slots. Once order times get longer and order numbers exceed the slots available, dealers hang on to deposits and load the orders once slots are available.

If the order is placed and the car is discontinued before being able to be ordered, the dealer either refunds the deposit or offers to put the deposit towards the newer model. It is extremely unlikely the dealer will have any photos of new cars before journos as these things are very tightly controlled by PR departments nowadays with globally managed embargo dates, so only a few privileged directors of dealership groups get sneak peeks at new models before press pics are released, your average salesman won't see much before Autocar does.

If you place a deposit before the manufacturer announces the spec, then the dealer takes a deposit at the time and then usually contacts you shortly before they have to load the order to confirm the final spec you require. (if they are doing their job properly)

21 June 2010

[quote MHanna] Porsche's philosophy is that they want to make ONE car less than the number they can sell.[/quote]

That's not Porsches philosophy, it's Ferraris. It comes from a quote made by Enzo Ferrari.

Anyway, Porsche is pretty much a volume manufacturer these days.

21 June 2010

[quote Autocar]Ferrari boss Luca di Montezemolo has vowed to reduce waiting times for all new cars to less than a year.[/quote]

Maybe VW could get some tips from him....

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