The Eterniti Artemis has been revealed in its final, customer specification. The Artemis is described as the first “super SUV” offering a combination of "supercar performance and limousine comfort", which is desirable in its core Chinese market.
Its premiere was made as the firm opened its first showroom in Park Royal, north west London.
The Artemis is priced at £210,000, plus taxes. Eterniti says it will appeal to buyers who may be considering the forthcoming Bentley EXP 9F, Lamborghini Urus and Maserati Kubang SUVs, but don’t want to deal with a large company.
It also claims a virtually limitless range of customisation options.
Eterniti says the Artemis, which is based on a Porsche Cayenne Turbo, is the first of a number of models from the brand. A second Cayenne-based SUV will launch within 12 months, although there is no word on whether this will be positioned above or below the Artemis.
A supercar will be launched “sometime” after that. Eterniti bosses confirmed this will be developed from scratch.
London-based Eterniti says around 90 per cent of its sales will be in China, and it is in the process of establishing a dealer network there. Wholly-owned dealerships will open in Beijing, Shanghai and Taipei, and a site in Hong Kong is scheduled to open early next year.
The firm is backed by a number of Asian investors. Former F1 driver Johnny Herbert heads the development team, which also includes general manager and Le Mans driver Tim Sugden. Ex- Jaguar XJ220 and Jaguar Group C senior engineer Alastair Macqueen, and Land Rover’s former chief interior designer Alan Mobberley, are also behind the project.