Eterniti has revealed its Artemis ‘super SUV’ in its final production guise at the opening of its first showroom
9 November 2012

The Eterniti Artemis has been revealed in its final, customer specification. The Artemis is described as the first “super SUV” offering a combination of "supercar performance and limousine comfort", which is desirable in its core Chinese market.

Its premiere was made as the firm opened its first showroom in Park Royal, north west London.

The Artemis is priced at £210,000, plus taxes. Eterniti says it will appeal to buyers who may be considering the forthcoming Bentley EXP 9F, Lamborghini Urus and Maserati Kubang SUVs, but don’t want to deal with a large company.

It also claims a virtually limitless range of customisation options.

Eterniti says the Artemis, which is based on a Porsche Cayenne Turbo, is the first of a number of models from the brand. A second Cayenne-based SUV will launch within 12 months, although there is no word on whether this will be positioned above or below the Artemis.

A supercar will be launched “sometime” after that. Eterniti bosses confirmed this will be developed from scratch.

London-based Eterniti says around 90 per cent of its sales will be in China, and it is in the process of establishing a dealer network there. Wholly-owned dealerships will open in Beijing, Shanghai and Taipei, and a site in Hong Kong is scheduled to open early next year.

The firm is backed by a number of Asian investors. Former F1 driver Johnny Herbert heads the development team, which also includes general manager and Le Mans driver Tim Sugden. Ex- Jaguar XJ220 and Jaguar Group C senior engineer Alastair Macqueen, and Land Rover’s former chief interior designer Alan Mobberley, are also behind the project. 

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Comments
15

9 November 2012

The bastard offspring of a Jaguar and a Porsche? If there is demand I don't blame them for making it. But my God is that an eyesore.

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Never wrestle with a pig. You'll only get muddy, and the pig will enjoy it.

9 November 2012

Oh dear Lord, no.

*belch*

9 November 2012

Regurgitated dog's breakfast

GeToD

9 November 2012

there seems to be some confusion....

9 November 2012

james rupperts blog asks what brands we should kill. put this lot out of their misery before they get going please

9 November 2012

Does Eterniti SERIOUSLY believe that its core (90%) client base, i.e. the Chinese, will be happy to shell out nearly a quarter of a million ££s on a car 'based' on a Porsche Cayenne from an unknown company simply because they "don’t want to deal with a large company"?? ...

9 November 2012

Considering they feel 90% of their sales will be in China, why spend silly money on having a Park Lane show room?  I appreciate it is all about profile and any exposure is good exposure, especially at this end of the market but to me it just seems an needless expense.

As for the car itself, if they think they can sell it, good luck to them - especially if they pay tax in the UK.

 

 

 

It's all about the twisties........

TS7

9 November 2012

TegTypeR wrote:

Considering they feel 90% of their sales will be in China, why spend silly money on having a Park Lane show room?

 

There are many chinese spies in the West, perhaps they'll take undercover photographs and send them back to their masters.

Or, they could pop in and pick up a brochure I suppose.

9 November 2012

TegTypeR wrote:

Considering they feel 90% of their sales will be in China, why spend silly money on having a Park Lane show room?  

 

 

Unless it's a typo, the showroom is not in Park Lane but Park Royal, home to the largest industrial estate in Europe and from my experience a dive. 

 

Stuart Milne wrote:

Its premiere was made as the firm opened its first showroom in Park Royal, north west London. 

 

 

 

9 November 2012

Leslie Brook wrote:

TegTypeR wrote:

Considering they feel 90% of their sales will be in China, why spend silly money on having a Park Lane show room?  

 

Unless it's a typo, the showroom is not in Park Lane but Park Royal, home to the largest industrial estate in Europe and from my experience a dive. 

You are right, that's me not reading it properly.....

Doh!

 

 

It's all about the twisties........

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