A more simplistic, stylish car will replace the Citroen C5, officials have confirmed, and will not be in the same vein as the current model
12 October 2015

The next Citroën C5 will not be a straight replacement for the current car, according to high-up officials within the company.

Linda Jackson, Citroën’s CEO, said the company is considering a number of alternatives for its next large family car.

“You have to look at it in a different way,” Jackson said. “What is the C5 customer going to buy? With the emergence of SUVs getting more important, what we are looking at is what that customer will want in five years’ time. I don’t think it is simply replacing the C5.”

The new car is likely to take on the more simple approach, as championed by the latest C4 Cactus and the Cactus M concept, which leaves out features that the customer doesn’t need.

“It is not about getting down to a car with nothing in it. It is about having in the car exactly what makes sense,” Jackson said.

The company will not take the same approach as the likes of budget brand Dacia, though, because Jackson said Citroën will not simply be making cars to be sold as cheaply as possible.

“Low cost is not our strategy,” she said. “Our view for Citroën is that we are right in that mainstream, and to be successful there you have to have something a bit different. You have to add value.”

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Comments
16

12 October 2015
Autocar wrote:

Jackson said Citroën will not simply be making cars to be sold as cheaply as possible

But they've been doing exactly this for decades. And she was the biggest cheerleader for it, too. The hell-hole of shameless discounting has no exit and a once wonderful brand is now irrevocably tarnished.

jer

12 October 2015

Getting out of price competition is more easily said that done. Great point Norma I recall she was UK chief who introduced discount mania. It's all about the product.

jer

12 October 2015

Getting out of price competition is more easily said that done. Great point Norma I recall she was UK chief who introduced discount mania. It's all about the product.

12 October 2015

That's taking a lot of words to say nothing. I think they should focus on DS variants and abandon the C range, leaving the knockabout models to sit under the Peugeot brand. There is much scope for a range of interesting and upmarket models within a DS1-6 span.

12 October 2015
rmcondo wrote:

That's taking a lot of words to say nothing. I think they should focus on DS variants and abandon the C range, leaving the knockabout models to sit under the Peugeot brand. There is much scope for a range of interesting and upmarket models within a DS1-6 span.

Although its been horribly abused and debased in recent times, I think it would be a great shame if the Citroen brand was abandoned, particularly in favour of DS, the historical resonance of which has also been undermined with its current disparate range of cars. It's ironic that the current C5, with its cosseting ride, is closer in spirit to the original DS than anything currently carrying this badge. In hindsight, it was a very dumb idea to market the C5 as "germanic". Why buy an imitation when you can have the real thing? In former times the C5, marketed as a typically French soft riding and cosseting saloon, would have sold to those looking for something other than the hard riding and "sporting" German competitors.

12 October 2015

No, no it wasnt dumb to market the C5 as "Germanic" with hindsight, it was clearly dumb at the time and they didnt just market it as Germanic, they designed it Germanic too (havent you noticed ? - Just look at it), also clearly "dumb" at the time.

12 October 2015

I wasn't aware that I had made any comments about it's appearance either way. Regarding the marketing, congratulations on your perfect foresight.

12 October 2015

It'd be perfect - finally a replacement for the BX. Citroen shouldn't be building cars for audi buying posers who think the main role of a car is to impress the neighbours.

4 November 2015
Chris576 wrote:

It'd be perfect - finally a replacement for the BX. Citroen shouldn't be building cars for audi buying posers who think the main role of a car is to impress the neighbours.

I agree, however due to the motoring press, they never really liked Hydropneumatic suspension, unless of course Mercedes were to do it.... It probably isn't viable to be honest from a commercial point of view. They do however need to focus on what I think Citroen do best and market their cars towards the more intellectual and artistic buyer rather than the type of people who buy Audi's (i.e. people who love themselves and want to be seen)

12 October 2015

I dont get it? I thought Citroen was about comfort and Peugeot were more sporting? What was wrong with that? There used to be loads of Citroens and Peugeots about back in the day with this formula. Isnt it more about the fact they stopped investing in their platforms that caused them to be uncompetitive, like Fiat? Why not keep it simple? I have no idea what Peugeots mantra of emotion and motion means. Their most recent cars seem Germanic. I have no idea what Citreons idea of creative technology means. Their cactus seems like a cheap funky suv that will appeal to interior designers but no one else. I have no idea what the DS spirit of avantgarde means either. Isnt a DS just an over styled Citreon? Its all just pie in the sky markting bumpf that has no bearing on reality. If Citreons creative technology meant they were going full on into hybrids and electric cars then the headline would have some substance. If DS brought out new vehicle types, sort of like Nissan, I would get that as well. This sort of thing, it never gets anywhere because no matter what marketers believe, people arent stupid.

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