Former Morgan boss plays down claims he's set to start a rival
5 December 2013

Charles Morgan has dismissed reports he plans set up a rival company to Morgan Motor Company, following his ousting from a leading role there in October.

Reports suggested Morgan had said he was planning to launch a new company that would "build on the innovation and heritage of my grandfather" and that "the old Morgan brand has become toxic".

However, when contacted by Autocar he dismissed the suggestions, saying: "I still own a significant part of Morgan Motor Company, and I still want to see it being extremely successful. Even if I were minded to set up a rival - and I'm not - there's certainly not room for two Morgan style companies. The market just isn't that big."

Morgan says the story came about as a result of a misunderstanding following a hurried phone call. "I said I intended to stay involved in the car industry, but I was referring to roles I continue to have within it, such as with the SMMT and the Automotive Technology Council," said Morgan.

Our Verdict

The new Morgan 3 Wheeler is a characterful, evocative and terrifically fun car to drive

After a half-century absence, Morgan returns to three wheels

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    2 September 2015
    Kia facelifts its Cee'd and drops its six-speed torque converter in favour of a new seven-speed dual-clutch automatic gearbox in the process. We drive it for the first time
  • First Drive
    1 September 2015
    Kia has developed a better-mannered, more sophisticated Sportage for 2016
  • First Drive
    31 August 2015
    Thought the 3 Series was losing its edge? Well it's back, with a facelifted version that offers improved performance and dynamics. Does it reclaim its top spot after our drive on UK roads?
  • First Drive
    27 August 2015
    BMW gives its flagship 7 Series an extensive overhaul in a bid to tempt buyers of luxury cars away from the Mercedes S-Class, Audi's A8 and the Jaguar XJ
  • First Drive
    26 August 2015
    New Qashqai rival majors on practicality and usability and benefits from a long warranty, but lower-specification versions are the better bet