With Morgan on target to set an all-time production record this year, Autocar takes a look inside its Malvern factory
19 October 2012

Morgan, the longest-surviving British-owned sportscar maker, will set a production record in 2012 with nigh-on 1600 cars assembled at the company’s Malvern works.

Production has been on a climb ever since Morgan went back to its roots last year and launched a modern day 3 Wheeler, powered by a punchy US-built vee-twin.

The 3 Wheeler will make up around half of production in 2012 - its first full-year - largely thanks to buoyant demand in the US.

The 3 Wheeler is the only vehicle Morgan can sell in the US. Even the latest alloy-bodied Supersports and Plus 8 can’t meet Federal requirements for dual-stage airbags.

Seeing workers lovingly assemble cars at Morgan is a thing of beauty. A visit to Morgan’s warren of brick-built assembly buildings at Malvern ought to be on every enthusiast’s wish-list.

Our Verdict

After a half-century absence, Morgan returns to three wheels

Join the debate

Comments
14

19 October 2012

Such a pity Autocar's picture viewer is so slow. The 2nd picture took over 20 seconds to open. I have no other sites open at the same time and no other sites I use suffer this. I generally skip looking at pictures now. Must be a server issue?

19 October 2012

Really great to see traditional British owned craftmanship in the motor industry still doing so well. Good on Morgan!

To Evo_ermine: I have no such speed issues with Autocar's picture viewer.

 

Cyborg

19 October 2012

But looking at them requires dedication. Often when I click "next" it takes me back to the text page instead.

19 October 2012

Getting a bit bored of the constant Morgan loving from all corners of the car media they make old cars made of wood, we get it, giving some shonky 3 three wheel car a 5 star road test score should have been enough but you never shut up about them.

20 October 2012

phillio3 wrote:

Getting a bit bored of the constant Morgan loving from all corners of the car media they make old cars made of wood, we get it, giving some shonky 3 three wheel car a 5 star road test score should have been enough but you never shut up about them.

 

It's one of the few 'British' things left, so Autocar are hardly likely to leave them alone despite 30+ years of slagging them off since the 1960's for being 'obsolete'.

That is what you get when you have ignorant 'children' trying to write for a magazine

 

19 October 2012

I hope they put the Plus 8's n/s front tyre on the right way before it was delivered (pic 9). It looks like it's an Avon ZZ3, which has a directional tread pattern and is mounted the wrong way round. Fitted like that it's a recipe for aquaplaning off the first wet corner.

20 October 2012

I'm shocked as to how dirty and untidy the factory is - this is not the dark ages any more - hi tech BMW engines are used and they need a clean environment.

 

Also, leaving the 3-wheeler engines outside - what's that all about?

 

There's no excuse for such untidiness and lack of attention to detail, especially in today's manufacturing climate.

20 October 2012

soldi wrote:

I'm shocked as to how dirty and untidy the factory is - this is not the dark ages any more - hi tech BMW engines are used and they need a clean environment.

Also, leaving the 3-wheeler engines outside - what's that all about?

There's no excuse for such untidiness and lack of attention to detail, especially in today's manufacturing climate.

Having worked in engineering for many years, just because a production facility isn't medically clean (like McLaren) it doesn't mean it isn't up to the job.

Keeping an engineering facility spotless is an expensive task and would only add to the cost of the car.  Just because the floor hasn't been power floated and coated in an epoxy floor paint doesn't mean the final product would be any worse for it.

Afterall, I don't hear Morgan owners, the people who matter, complaining.

 

 

It's all about the twisties........

20 October 2012

... its a manufacturing space.

 

Morgan is asking premium prices for its products - it should have a decent space where it puts it products together. Otherwise it all looks a bit amateur and kit-car-like.

 

I can imagine they tidied up a bit to allow Autocar in to photo the place, lord know what it looks like when the cameras aren't present.

 

If I were a prospective buyer of a Morgan, these pictures would send me running away, not pull me closer to signing on the dotted line.

21 October 2012

soldi wrote:

... its a manufacturing space.

 

Morgan is asking premium prices for its products - it should have a decent space where it puts it products together. Otherwise it all looks a bit amateur and kit-car-like.

 

I can imagine they tidied up a bit to allow Autocar in to photo the place, lord know what it looks like when the cameras aren't present.

 

If I were a prospective buyer of a Morgan, these pictures would send me running away, not pull me closer to signing on the dotted line.

Since you are obviously not a potential Morgan owner, I would suggest that you stop fretting

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week