M division boss rules out M7

BMW’s M division boss, Kay Segler, has confirmed that the firm will not be making a BMW M7, but he did not rule out an M version of the 1-series.

Speaking to Automotive News, Segler said the firm did consider a BMW M7 but decided against it due to the costs involved.

“We've looked at that [BMW M7] and decided not to do it," he said. "The 760 with all-wheel drive is a very strong offering. The M sales would be too small for our total investment.”

Twitter - follow autocar.co.uk

BMW sold 24,186 M models worldwide last year and is hoping to improve on that with September’s launch of the BMW X5 M and BMW X6 M.

Segler defended the thinking behind these models, claiming that he expects around one in five X5s and X6s sold to be M models.

BMW X6 M first drive

“M is a sports car, but one that can be driven all year," he said. "We don't just give it more horsepower and make the chassis a little stiffer. If you look at the M3, it's on the upper limit of how much we change. Seventy-five to 80 per cent is modified.

“One function [of the M division] is to energise BMW and be the pinnacle sporty portfolio for the BMW brand. We also have to create profit for the BMW Group.”

On the potential of the BMW M1, Segler said, “Give me a year or so to look into the 1-series.”

But Segler ruled out a BMW X1 M. “You need an entry into M price-wise," he said, "but whether we can do that economically has to be determined. Dreams are always there, but we have to pay for them. An X1 is not a car that we would have.”

Greg Kable blog: BMW M (that’s for marketing, not motorsport)

See all the latest BMW reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • 2016 Audi Q2 1.4 TFSI S-Line
    First Drive
    26 June 2016
    The Audi Q2 is the German brand’s smallest SUV yet. Can it impress in production guise on European roads?
  • Ford S-Max Vignale
    First Drive
    24 June 2016
    The Ford S-Max Vignale is the company's premium executive express. Can it really be worth the extra over the standard S-Max?
  • Volkswagen Scirocco GTS
    First Drive
    23 June 2016
    Still a really fun and likeable coupé but the extra power doesn't justify the VW Scirocco GTS's high price
  • Ford Fiesta ST200
    First Drive
    23 June 2016
    Fresh from testing it abroad, we've just got our hands on the Ford Fiesta ST200 for a blat on UK roads
  • Alpina B4 Biturbo Convertible
    First Drive
    23 June 2016
    Alpina's appealing BMW M4 alternative arrives in convertible form with a more relaxed nature than BMW's M car but still impressive performance and handling