The new Autobiography Black trim level is currently only available on Range Rover models
The Autobiography Black trim is offered on long wheelbase versions of the Range Rover only, but will be a regular trim level rather than a limited edition version.
McFall said that customers are always asking for ever more luxurious Range Rovers, and the Autobiography Black was "the best car we can currently think of for luxury".
And while it's not confirmed, McFall said "it is an option in the future" to roll out plush Autobiography Black versions of the Range Rover Sport and Evoque models in the future.
"We're focused on the trim in the Range Rover at the minute, but we're not ruling it out on other models."