Korean firm will give strong clues to its upcoming Ford Mondeo rival with a Geneva show concept
10 February 2015

A new Kia Optima concept car will be revealed at the Geneva motor show next month.

The Korean manufacturer says the D-segment concept is the 11th model to be created by its European design studio in Frankfurt, and offers "confident, powerful lines". The concept also uses Kia's 'tiger nose' grille design.

Kia says the concept has been created "as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world".

Rumours that Kia will introduce its fourth-generation Optima at the Geneva motor show have been around for some time. The Volkswagen Passat and Ford Mondeo rival has already been spotted in late-stage prototype form, and is based on the same platform as the Hyundai Sonata.

The new Optima is due to go on sale at the end of this year and should be offered in Europe in both diesel and diesel-electric forms. Kia previewed a diesel-electric Optima with its T-Hybrid concept at the Paris motor show last year.

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Our Verdict

Kia Optima

The Kia Optima has looks, practicality and value on its side. But in a class of talented models, it is an also-ran.

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Comments
7

10 February 2015

There's a nice hint of menace and sportiness. Looking forward to seeing the rest. Hope the interior is similarly improved.

"Why is http://www.nanoflowcell.com not getting more media attention? It could be the future... Now!"

10 February 2015

There's a nice hint of menace and sportiness. Looking forward to seeing the rest. Hope the interior is similarly improved.

"Why is http://www.nanoflowcell.com not getting more media attention? It could be the future... Now!"

10 February 2015

I like the look of the current Optima, just wish they had made an estate version, that could've looked great

10 February 2015

Autocar don't appear to be interested in fixing this site. If I was one of their advertisers, I would be asking for special rates. Judging by the number of comments being posted, the traffic on this site has certainly reduced.

10 February 2015
erly5 wrote:

Autocar don't appear to be interested in fixing this site. If I was one of their advertisers, I would be asking for special rates. Judging by the number of comments being posted, the traffic on this site has certainly reduced.

I get the feeling that Autocar don't give a toss if I'm honest. This poor excuse for a website has been like this for a while now and yet we've not seen any improvements whatsoever while the odd comment from Autocar staff here and there now seems nothing more that hot air. They could have at least posted an article somewhere to say there are problems, what they're doing about it, the timescales etc, but no, nothing at all. Just as well there are other, now superior, motoring websites at our disposal.

10 February 2015
erly5 wrote:

Autocar don't appear to be interested in fixing this site. If I was one of their advertisers, I would be asking for special rates. Judging by the number of comments being posted, the traffic on this site has certainly reduced.

I have it as my signature, in the hope that the issue gets noticed.

10 February 2015

I like the current Optima, I think it's a pretty stylish car and attractive for being a bit left-field. This would likely appeal in the same way, but sadly it's big let down for me it doesn't come with any interesting engines. I know, the days of the V6 family car are long gone; shame.

As for the Autocar website I'm still convinced a new one is on the way but that it will be behind a paywall.

  • If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

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