All-electric, four-wheel-drive concept car points towards Aston Martin's plans to move beyond its core sports car market
6 March 2015

The Aston Martin DBX Concept, a surprise unveiling at the Geneva motor show, points towards the British manufacturer's plan to expand its model range to appeal to new types of customer.

Aston Martin said the DBX Concept, which represents a radical diversion for the brand, was "created to defy conventional thinking about the luxury GT segment [and] reach out to a more diverse global audience than ever before".

The company stated that the DBX Concept is by no means production ready, but is "a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future".

However, Aston Martin chief executive Andy Palmer confirmed that there were plans to enter a car into the space occupied by the DBX in the future.

“The DBX Concept is a challenge to the existing status quo in the high luxury GT segment," said Palmer. "It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.

“I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept is the result.”

The DBX Concept was designed by Aston Martin's chief creative officer Marek Reichman and his team at the brand’s global headquarters in Gaydon, Warwickshire.

It represents a major evolution of the company's design language. The four-seater is said by Aston Martin to "major on day-to-day practicality. It offers generous luggage capacity by virtue of the fact that its rear trunk and forward load bay can both accept passengers’ belongings".

The concept's exterior bright work is made of machined billet aluminium and the 'black pearl chromium' pain has been designed to offer a level of reflectivity that cannot be obtained through normal paint finishes.

The interior features exposed Nubuck leather, which "contrasts with the concept’s hard, hi-tech equipment".

The DBX Concept uses electric motors mounted inboard of the wheels and powered by lithium sulphur cells. The electric steering is a drive-by-wire arrangement. The toughened glass is auto-dimming, and the driver and front passenger have bespoke head-up displays.

Active LED exterior lights, carbon ceramic brakes with a kinetic energy recovery system (KERS) and rear view cameras in place of conventional mirrors also underline the mould-breaking nature of this luxury GT concept.

“A concept car such as this should, in my view, challenge conventional thinking and explore the art of the possible. In the DBX Concept, I believe we have created a new type of luxury car that can not only broaden the appeal of Aston Martin to a whole new generation of customers, but sit with pride alongside the rest of our range," said Palmer.

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3 March 2015
It's a world away from the cosy and repetitive world of Aston Martin we've been seeing for the last decade or so, Looks a bit uncomfortable from some angles but what concept doesn't? More Tron than Tweed has got to be a good sign that modern thinking is alive and well at Aston. Well done chaps. Tip. Top.

3 March 2015
the bit about "the front load bay" Where's that then? There seems to be just a normal bonnet opening - so is it a space between the radiator and the oily bits? All looks a bit weird to me. Seats copy the latest on easyJet, wheel/dash is a mess, it looks as if it will be very closed for rear seat passengers. Just not sure who'd buy this. The shooting brake that they built for some guy in Switzerland looks a much better bet to me. Maybe if they called that a Lagonda, gave it the "All-Road" toughening up stance and borrowed some 4wd bits from M-B it would be more convincing? I wouldn't buy this one that's for sure. It's a completely different market- but I borrowed a basic Macan in Spain a couple of weeks ago and that is a remarkable effort at transferring brand values. It genuinely drives a lot like a "proper" Porsche, feels like a Porsche inside and out. Very impressive. So brands can move into unlikely territory but they need - as Porsche have proved - to be sure there is space for the product among consumers. Can't see the market Aston are aiming at Sorry.

3 March 2015
You don't need a bonnet like that if the car will be just electric, but it's increasingly clear that some form of electric propulsion will be needed to meet future emissions targets / bans on combustion engines in cities. AM surely can't be excluded from this. Presumably tech would be coming from M-B as part of the engine deal.

3 March 2015
I hadn't realised there were NO oily bits. Memo to self - read the bloody article properly before commenting! Stand behind all else I wrote tho' - probably more so. I drove 1200 miles in two days last week. A trip that would be impossible in any current or envisaged electric vehicle.


3 March 2015
Would seem to me that Aston is testing the waters for an SUC/CUV type vehicle again. While this attempt has a ways to go in design, it is MUCH better looking then their last SUV concept. IMO, with some fleshing out, this could be the stabilizing product that Aston has been in need of, much like the RX is to Toyota's Lexus brand. Though it still needs some work, I think this is a very good start in that endeavor.

3 March 2015
The design lack cohesion. It doesn't work either as a coupe or an SUV. To be kind you could say that Aston are breaking new ground, but perhaps they should instead do a true SUV in an Aston style. Concepts should have a "wow" factor; not a "whoa" factor.

3 March 2015
remind me of the odd Aixam Mega Track

3 March 2015
The lower half is great and I like the concept, a car that can carry four adults and can still be at home on rougher roads, expands Aston's customer base no end without resorting to something horrible, blocky and pointless. Not sure about the glass house on this concept though and I agree with one of the above comments regarding a shooting break style possibly being preferrable. However Mr Palmer can you please give us a straight 6 engined version of the next Vantage that is slightly cheaper to buy and a lot cheaper to run and maintain. That would add some useful sales to enthusiasts.

3 March 2015
Not sure about that rear end though?

Peter Cavellini.

3 March 2015
1) Ugly? 2) Electric? (Yeah, great for cold weather...sheesh) 3) Pricey? 4) Plenty o' competition with ICE's that work well at -20? 5) Britain only? 6) Storage capacity? Conclusion: Forget it. Potential s too limited and problems too severe for this to make money, unless AM plans to sell it for a loss asa "me too" effort, which it can't afford. ===================


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