VW has already started to develop an all-new design language, with the Sportsvan concept pointing the way forward for the company
5 November 2013

Volkswagen is planning a fresh new design language.

“It’s time for a new look,” said an insider, who explained that the theme will retain certain features, such as the link between the grille and headlamps, although these trademark details will evolve.

As an example, the insider cited the Sportsvan concept, which previews the Golf Plus and was unveiled at the Frankfurt motor show. That model is due out next year, with VW already confirming it won't use either the Golf or Sportsvan name for the production version. It's 134mm longer than the outgoing Golf Plus, and 83mm longer than the five-door Golf on which it is based.

On the Sportsvan concept, the ends of its grille folds back to meet the headlights. This subtle evolution will be rolled out across VW’s range, along with a fresh sculpture whose character will gradually emerge with each new model.

Our Verdict

Volkswagen Golf Plus
It's a slightly more spacious, bigger and more versatile Golf

The Volkswagen Golf Plus offers extra space but little in the way of added versatility. Is that enough?

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Comments
19

5 November 2013
It is hardly a design language change. It is more like changing to the dialect of an adjacent postcode. Basically you wouldn't even notice unless told about it, and even then the difference is so minuscule that it could be regarded as a minor variation in the current dialect.

5 November 2013
VW are really pushing the envelope! Still, it's better than the front of the GTi trying to look like the back of a Testarossa.

5 November 2013
This looks like a shorter but more upright Tiguan, but no departure from the current VW language. If VW thinks it is going forward with this model, they should think again. VW used to share the same design themes as Audi which was very stylish and modern but to differentiate with Audi they later went with a more angular and more bland styling direction that almost look more American which was not a good move. If VAG wants to preserve the styling values of Audi they shouldn't sacrifice VW with this kind of design.

5 November 2013
'VW makes minor design tweak' - surely not headline news?

5 November 2013
It is, after all, German and when Germany aspires to such qualities the results tend to be horrific as per the BMW i3 and Mini Countryman. Having been thus so rude, it would have been pleasant to have had something with a modicum of imagination. The King really does have no new clothes!

5 November 2013
enough said One other thought, the front of this reminds me of the Dacia Dokker and Lodgy

MrJ

5 November 2013
I like VW styling, for its clean, sharp, simple lines. But this is no 'new design language', more of a minor nip and tuck. New Audi concepts seem fresh though.

5 November 2013
"Volkswagen readies new design language" ... "It’s time for a new look" says insider ... WHOA!! ... But hang on? ... What does this new design/look consist of?? ... the ends of the grille folding back to meet the headlights. I don't know which hyperbole is worst; VW's or Autocar's ...

6 November 2013
[quote=Suzuki QT]"Volkswagen readies new design language" ... "It’s time for a new look" says insider ... WHOA!! ... But hang on? ... What does this new design/look consist of?? ... the ends of the grille folding back to meet the headlights. I don't know which hyperbole is worst; VW's or Autocar's ...[/quote] This is a radical departure for VW, with a lighter more dynamic look. The tilt of the grill is now more upright by 11 degrees, the side strakes are completely new, elongating the design and making it look more premium. Deeper wheel arches giving it a more planted feel. Front quaterlight seamlessly integrated into the window line. Completely new treatment of the headlamp units hinting at a dynamic, sporty car. The rear is equally outlandish with an integrated door pull and narrower tail lights. Lifted skirts all round complete the transformation in design language. However I think they have gone too far, as it is looking more like an Audi than a VW, thankfully Audi have just launched the new design language so confusion between the brands will be marginal.

6 November 2013
[quote=marj][quote=Suzuki QT]"Volkswagen readies new design language" ... "It’s time for a new look" says insider ... WHOA!! ... But hang on? ... What does this new design/look consist of?? ... the ends of the grille folding back to meet the headlights. I don't know which hyperbole is worst; VW's or Autocar's ...[/quote] This is a radical departure for VW[/quote] Dare I say it but you need to look up the word "radical" in any dictionary. This is only "radical" in the misuse of the word by politicians seeking to massage the feelings of the staid and fearful section of the electorate looking to turn the clock back. Perhaps this defines the VW customer base?

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