Aston Martin boss says his company ended production of the Cygnet because the Toyota iQ is being axed
23 October 2013

The reason why Aston Martin axed the Cygnet was because the Toyota iQ, on which it was based, is being dropped next year, claims Aston chief Ulrich Bez.

“We stopped the Cygnet as Toyota itself will stop the iQ in 2014 and we don’t want to invest any more,” he said.

Bez also revealed his disappointment and frustration that the Cygnet had not worked out as planned for Aston Martin, and outlined some of the developments Aston had wanted for it.

“I wanted to bring it to the US, but there was no support for it,” he said. “I wanted a supercharged engine, but there was also no support.

“We had a great start with [Toyota boss] Akio Toyoda, whom I still have a great relationship with,” Bez revealed. “But Toyota didn’t follow up the support like it does with Tesla and its marketing of other products.

“I think Aston did a good thing with the Cygnet and I’m disappointed it didn’t work out. It’s a great little car, particularly in London. It will be a cult car in the future and will be well looked after.”

Toyota countered that there are no plans to end iQ production and declined to comment further on Bez’s other remarks.

Dutch publication De Telegraaf is also reporting that the Toyota importer in the Netherlands is no longer importing the iQ, and will sell only the models it has left in stock. This is because it has heard from Toyota in Japan that production for Europe will cease in 2014. 

Our Verdict

The Aston Martin Cygnet is perfect for inner-city fans of the brand. For the rest, it's an expensive and quirky distraction

Join the debate

Comments
20

25 October 2013

I'm inclined to believe that the iQ will cease production ... Sadly the car was stymied by its outrageous price tag (even before Aston Martin got their hands on it) ... As a low cost electric car, it would've been a hit in congested cities ... Oh, well ...

25 October 2013

Face saving comment by AM because hardly anyone bought the Cygnet. They shouldn't be surprised. It was a joke. Most people with money are not stupid, or they won't have any left in no time.

25 October 2013
Autocar wrote:

The reason why Aston Martin axed the Cygnet was because the Toyota iQ, on which it was based, is being dropped next year, claims Aston chief Ulrich Bez.

Love it. Nothing to do with averaging sales of just 2 cars per month so far this year?


25 October 2013
bomb wrote:

Love it. Nothing to do with averaging sales of just 2 cars per month so far this year?

It may have sold horribly as an Aston, but it also sells horribly as a Toyota and as a Scion. It isn't that hard to believe that it is indeed getting axed.

25 October 2013

The first time these eyes set on an IQ, I couldn't believe this stub of a little car could seat 4!
I never liked it, but must say it offered unparalleled packaging and to date there's nothing quite like it.
I still can't believe it can seat 4 and can actually keep with traffic on open roads. But it does.

25 October 2013

Which Bez is spouting this drivel?

It can't be the esteemed inventor of the Porsche 993.

I know, it must be the other one, the dancer with the Happy Mondays.

10 December 2013
norma: he's twisting your lemon, man.

25 October 2013

The Cygnet/ iQ was doomed from the beginning. Its price was far too much for any city car. The iQ's price tag of £10k for the base model was optimistic as it was, as the average city car's price is around the £8-9k mark. The Cygnet was indeed, like its name, the ugly duckling of the range, but failed to turn into something glorious. It wasn't helped by the fact that its price was three times the iQ's. Perhaps it had improved performance over the iQ? No. Improved handling? No. Perhaps then, it had better ride quality? No. All it had was Aston Martin branding and a lot of leather inside.

Bodge to the Future

25 October 2013

Strangely, I've seen an Aston Martin Cygnet in the metal but I've not seen a Toyota iQ! Had a quick peep in the Cygnet's windows and the interior was genuinely as luxurious as Aston Martin's other products. I'd never have bought one, as I always thought it was shockingly priced, but it was certainly exclusive.

25 October 2013

I tested an iQ, the 1.33 litre iQ3, but couldn't work out how they arrived at the price. The car was never more than a three seater, with no chance of ever fitting four people in, so was effectively better as a full-time two seater car. Factor in the 30 pounds per year road tax, based on emissions, and it really wasn't much of a prospect compared to other cars available. When the new Aygo appears in 2015 it should be a better prospect.... even the present one would seem to offer much better value for money.
The iQ was better in theory than practise, which will account for the limited number you see on the road. The fact that dealers didn't seem prepared to discount probably didn't help.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week