Ferrari boss Luca di Montezemolo has announced plans for Ferrari to sell fewer cars this year than in 2012, but achieve greater profits, as it bids to preserve the exclusivity of the brand.

"When you buy a Ferrari you buy a dream, and customers must be reassured that we will preserve that dream," said di Montezemolo. "We will slow down our manufacturing pace accordingly.

"Our growth in recent years has been driven by emerging markets. Our goal now is to aim for exclusivity. We will manufacture less, preserve the flow of cars to the market and protect secondhand markets."

Montezemolo aims for Ferrari to sell fewer than 7,000 cars in 2013, excluding any of its recently launched LaFerrari models. In 2012 the firm delivered a total of 7,318 cars.

He also ruled out diversifying Ferrari's portfolio in to new segments such as an SUV, four door or small car. "I tell such customers to look to Maserati," said di Montezemolo. "We will not deviate from our core products."

Montezemolo did, however, reveal that he wanted to balance sales between the USA, Europe, the Middle East, the Far East and China more equally in future. At present, more than half of Ferrari's sales are in Europe and the Middle East.

Montezemolo, who has been Chairman of Ferrari S.p.A. since November 1991, denied the world economic crisis sparked the decision, pointing to strong first quarter sales in 2013. Excluding LaFerrari sales, the firm sold 4.0 per cent more cars year-on-year, but grew its net profit by 36.5 per cent.

The firm will also look to increase its profits, despite restricting sales. This will be achieved via greater personalisation and bespoke programmes, which will offer what Ferrari claims to be "the ultimate in exclusivity".

Ferrari previously announced plans to cut sales in 2003, using the same reasoning of preserving its exclusivity.