Following customer feedback from Rolls-Royce customers, a diesel-powered model is not on the cards

Rolls-Royce has asked its customers for feedback on diesel power — and got a negative response.

“A diesel has a lot of low-end torque,” said a source. “But customers are not going to cop it. It’s the perception of compromise. They wouldn’t entertain the idea. They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it.”

The British luxury firm also has no plans to follow Bentley and Aston Martin into making an SUV. “We can’t imagine a Rolls-Royce SUV,” said our source. “It’s not something we are actively considering at all. We don’t chase volume, so we’re not looking for a volume creator.”

Josh Dowling

 

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32

2 August 2012

Good on the customers for saying no to diesel and good on Rolls-Royce for not chasing volume sales and making an SUV. Rolls-Royce has done well to not look as 'commercial' as Bentley.

2 August 2012

Fidji7@

Volume sales?, commercial?,where do you live that RR's are as common as VW?,besides, if you can afford a RR, you probably have at least 10 other cars,dotted around the globe, so who gives a stuff?, multi-millionaires won't.

Peter Cavellini.

2 August 2012

Rolls Royce is about Luxury, Diesel is about saving money. So there really isnt any point. 

I know someone will say it would have a better range, but i am sure Rolls royce would fit a bigger fuel tank for customers if that was a priority.

If you really want a diesel Rolls you will just have buy one and get an old wagon and fit its engine to your Rolls!

2 August 2012

No, artill, diesel is about huge amounts of low down torque, just the the thing for a Roller. It never ceases to amaze me just how conservative, small minded and guided by out dated cliches most car enthusiasts are - its always petrol, petrol, petrol and NOTHING else. There ARE other methods of propolsion and its perfectly possible to enjoy those just as much as you can enjoy a petrol engine.

3 August 2012

Or, it's a case of "diff'rent strokes".

  • Let depreciation be your friend...

2 August 2012

What a load of idiots !! No reason whatsoever that a Roller couldnt be powered by a diesel, or an electric motor, or ANY other powerplant for that matter, so long as it was smooth and quiet enough. And all this is based, not on facts, but "perception". Perception almost always turns out to have no relation to reality. Theyve already canned the electric Roller, that, frankly was/would have been the quietest, smoothest Roller ever - how could a brand known for it's smooth, quiet powertrains do that ? ! Talk about throwing the baby out with the bath water. Mr Rolls and Mr Royce would NOT be happy - in their day, the cars were the most technically advanced you could buy. What next, a return to horse-drawn power ?

2 August 2012

typos1 wrote:

What a load of idiots !! No reason whatsoever that a Roller couldnt be powered by a diesel, or an electric motor, or ANY other powerplant for that matter, so long as it was smooth and quiet enough. And all this is based, not on facts, but "perception". Perception almost always turns out to have no relation to reality. Theyve already canned the electric Roller, that, frankly was/would have been the quietest, smoothest Roller ever - how could a brand known for it's smooth, quiet powertrains do that ? ! Talk about throwing the baby out with the bath water. Mr Rolls and Mr Royce would NOT be happy - in their day, the cars were the most technically advanced you could buy. What next, a return to horse-drawn power ?

The most isolated diesels still sound like diesels from outside the car, and however refined just wouldnt be as refined as a petrol powered Roller.

Add to that how few Rolls Royces find homes in Europe compared to the Far East and America, the market for Diesel is always going to be tiny. What would be the point in trying to tell people to try diesel. Firstly you have to assume there is something wrong with a Petrol powered Roller. Of course there isnt. If owners thought it lacked something they would speak up, and Rolls Royce would sort it.

I do however agree that the electric Rolls was always going to be even more refined than the petrol powered car, so was much more in line with the brand. Maybe one day we will see another.

2 August 2012

I agree completely, thank god someone has sense on this site

289

2 August 2012

@ Anyhoo

"I agree completely, thank god someone has sense on this site"

2 August 2012

typos1 wrote:

What a load of idiots !!

Yes, yes I'm sure you're right. Despite the massive amounts of research and customer feedback, you're right and they're idiots...

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