Rolls-Royce has asked its customers for feedback on diesel power — and got a negative response.

“A diesel has a lot of low-end torque,” said a source. “But customers are not going to cop it. It’s the perception of compromise. They wouldn’t entertain the idea. They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it.”

The British luxury firm also has no plans to follow Bentley and Aston Martin into making an SUV. “We can’t imagine a Rolls-Royce SUV,” said our source. “It’s not something we are actively considering at all. We don’t chase volume, so we’re not looking for a volume creator.”

Josh Dowling