Chief operating officer Carlos Tavares says the French manufacturer is fully committed to its ambitious electric vehicle programme
21 June 2013

Renault remains committed to electric vehicles, according to chief operating officer Carlos Tavares – and the company expects its global EV sales to more than double to 36,000 units this year.

Between October 2011 – when Renault’s electric range launched with the Fluence saloon and Kangoo van – and the end of last year, more than 18,000 EVs were sold by the French firm.

“We are the leaders in EV sales and we intend to stay so,” said Tavares. “We are the only manufacturer with four EV models. Our European market share as an automotive company, including Renault and Dacia, is nine per cent, but our share of the zero-emissions vehicles market is 51 per cent.”

Tavares acknowledged the growing amount of manufacturers committing to plug-in hybrids as opposed to full electric vehicles, but felt such a solution was only applicable to higher-priced luxury cars and posed significant financial challenges for manufacturers and consumers alike.

“There is nothing wrong with plug-in hybrids, except for the fact that if you look at the [financial] bill of materials for them, it is quite obvious that the cost of a plug-in hybrid is much more than a single-energy powertrain,” he said.

“The fact that you have an internal combustion engine coupled with an electric vehicle powertrain gives you the kind of autonomy you would like from your D-segment family car.

“But you have two powertrains in one car, in an industry where most of the manufacturers are financially in the red and the best are making five per cent cash operating profit. So how do you put two powertrains in one car without translating it into additional cost and therefore additional pricing? That’s the challenge.

"That’s why this story is becoming a very polarised one. High-end flagship vehicles and SUVS are going for plug-in hybrids, whereas the commuting cars are moving to pure EV because you need to keep the price competitive.

“This is going to have an impact on pricing. For the high-end the price is perhaps not going to be a big deal, but certainly you are not going to see plug-in hybrid [technology] in compact cars.”

However, Tavares added that he didn’t discount Renault one day adding a plug-in hybrid to its model line-up: “I have nothing negative against that technology, but I will only do things that make sense and are profitable for the company.”

 

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9

21 June 2013

This is some rather poor spin from Renault that Autocar seems to have hoovered up without any analysis:

1) Sales of 18,000 units is a miserably small number and 36,000 is still tiny.

2) Renault will still be making a loss on every single one they sell at those levels..

3) Toyota are now on their 3rd generation of Prius, it sells well and is profitable...despite this expensive powertrain.

4) Which company knows more about profitability from technologically advanced cars Toyota or Renault (clue: the answer begins with a 'T')?

I am presuming that there is no comment from Toyota in this article because they were laughing too hard to pick the phone up when Autocar called them after reading this.

Renault have bet the farm on the wrong technology and their own forecasts support this. Let's hope the French state can afford another bailout.....

 

 

21 June 2013

Matt Burt wrote:

“There is nothing wrong with plug-in hybrids, except for the fact that if you look at the [financial] bill of materials for them, it is quite obvious that the cost of a plug-in hybrid is much more than a single-energy powertrain,” he said.

“The fact that you have an internal combustion engine coupled with an electric vehicle powertrain gives you the kind of autonomy you would like from your D-segment family car.

“But you have two powertrains in one car, in an industry where most of the manufacturers are financially in the red and the best are making five per cent cash operating profit. So how do you put two powertrains in one car without translating it into additional cost and therefore additional pricing? That’s the challenge.

Tavares's argument does not hold water at all at the moment with the cost of batteries at their current level; EVs can't be viable until this cost reduces to something sensible.  I'm sure that day will come - but when???

21 June 2013

I don't think Toyota were the only people laughing at these 'pearls of wisdom' from Mr Tavares ... Electric vehicles will continue to sell slowly whilst manufacturers insist on charging such high prices for them (regardless of the Government's £5,000 contribution) and for leasing their batteries ... And does Renault's 51% share of the market seriously include their modern take on the Sinclair C5, the Twizy??

21 June 2013

I think I am missing the point of electric cars, as for the zero emissions last time I looked the majority of power stations used to generate the electricity to charge these zero-emission cars are powered by fossil fuels. With enviromental impact and expense of making and disposing of the EV batteries as well it all seems a little pointless. For zero emission surely the investment would be better spent on possibly developing some sort of pneumatic powered engines. But I suppose governments can't tax fresh air.

21 June 2013

... double-fold this year seems a bit of wishful thinking here in the UK on the part of Renault. However the demand and desirability look set to increase with mainstream car makers like Ford, BMW and VW entering this new market some time this year.

Future looks bright for the EVs. Just how bright remains unknown at least for now particularly in the UK where there seems to be a determined campaign against this technology. On top of that there is the novelty factor and the limited range.

26 June 2014
Now a day various types of vehicles are introduced in society by various people in which one is the electric vehicle. When electric vehicle came to market people are unknown to this but now it is found that people are familiar with the vehicle are demanding few changes that can make it receivable by everyone. But so many other branded car are available in market like Volvo that consists of the luxurious parts but now the problem is related to the pollution due to smoke from vehicles. If you are facing any problem in your Volvo car or want to insert the smoke filtering part then visit to the servicing center and resolve the issues.

25 August 2014
Renault is a well known brand name and from the last year we have found it rapidly increases its business in the world automobile market. Apart from fuel engines or vehicles Renault is now stepped in the production of electric vehicles; and through its electric features it tries to attract customer in the world market. Therefore Renault's boss expects some increase in the electric vehicle sales and I hope it will change the future of electric vehicle.

28 August 2014
Day by day the importance of electric car is rapidly increases; and in this new generation we have found that people are switch towards using hybrid cars instead of normal fuel cars. It provides better fuel efficiency and mileage to the user; therefore people love to use electric vehicle. So with this report we can estimate that selling percentage of electric vehicle is rapidly increases day by day; therefore Renault boss expects electric vehicle sales double.

19 January 2016
Electric car are becoming well known to the public each day. To compare between the hybrid and the standard gas operated vehicle, many are still debating if they're ready for a big change. Mechanical errors can happen and owners are sometime can help themselves. Hybrid car are major factor when it comes to electrical errors. Owners have no knowledge of repairs need to get professional attention.

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