Ford of Europe boss Stephen Odell has denied that the next-generation Ford Ka will be aimed at budget rivals such as the Dacia Sandero, saying that it has been designed to meet customer needs.
The Ka Concept was revealed at the end of last year in Brazil, where it will be built, and then made its European debut in Spain. The five-door concept showed a marked departure from the current Ka, co-developed with Fiat.
"We're not pushing down with the next Ka so much as meeting the requirements of the market," said Odell. "There's a clear demand for cars of this size and price.
"We are not going up against the value brands. We might be priced towards the top end of their offering and the lower end of the middle market, but that's a function of offering a car customers want.
"I'm quite excited by it. It will offer something very different to the Fiesta, at a very different price, but still have the hallmarks of Ford DNA. I'm very excited."
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ford Ka
Really ??
I genuinely feel sorry for this guy..
Our thoughts are with him at this sad time.!!
So you are excited
So you are excited. This looks just like a mini Fiesta, when every competitor is creating stand alone (in design terms) models from the rest of the range at this level. I am not sure this will sell if you can get a 'full size' Fiesta for £1,000 more.
A repeat of the Nissan Micra saga?
My Ka is fine, but I wouldn't buy another, especially not a five door. The new Fiat 500 five door looks a far better prospect, but presumably because the Ka hasn't sold in decent numbers means Ford have chosen to move production from Poland.
The fact that Fiat keep refreshing the 500 model line-up does make the Ka range seem rather dull. Even the colours are almost identical to the range when the new Ka was introduced. The fact that the car hasn't changed much might suggest it's not been a big seller.
New Ford KaNot Excite Me
let's hope they know more about marketing and winning products in this sector than they are letting on... KaNot could be a new name other wise... agree about the colours and keeping up with the pace of change... why do their interiors have to be black or grey nowadays... this is not so much a car as a fashion accessory... rear end misses so many design opportunities as does the front... new rear drive Renault and the Aygo et al look to be more on the ball... if too expensive everyone go for a pre-owned Fiesta or shop elsewhere anyway... soft roof version please