Kia’s US-market version of the K7, badged as Cadenza, has been launched at the Detroit motor show as the firm continues to move its products upmarket.

The Cadenza is a rival for cars such as the US market Acura RL and Toyota Avalon, and at 4965mm long it’s bigger than a BMW 5-series. Kia reckons there is a demand for well-equipped saloons that offer some elements of premium offerings.

“Since the introduction of the Optima last year, we have seen an increasing number of customers in our retail outlets looking for a sedan with even more upscale amenities and technology,” said a Kia spokesman.

So the Cadenza comes in one trim level only, with touch screen sat nav, a reversing camera and ventilated rear seats as standard. Two option packages add kit such as a heated steering wheel, lane departure warning and blind spot detection.

The Cadenza is powered by a 3.3-litre V6 with 289bhp and 255lb ft, driving the front wheels through a six-speed automatic. It comes with 18-inch wheels as standard, with 19-inch rims available in one of the upgrade packages.

There are currently no plans to bring the Cadenza to Europe.