Thu
Mar 11 2010

Audi LED lights are for poseurs – discuss

Steve Sutcliffe
What’s your reaction when you see an Audi with its LED lights ablaze at 11am on a bright sunny day? Do you think; wow, those things look a bit suave, nice car my friend, well done?

Do you think; although it looks a bit flash, at least I can see that car from miles away, which is a good thing on our increasingly crowded roads? Or do you think; what a berk. And no, absolutely no way am I going to let you into that gap.



Here’s a thing. I used to be split pretty much straight down the middle on this. The car lover in me quite likes the way LEDs look, the car driver in me knows they are almost certainly safer than no lights at all – and the car cynic in me knows that most people who light them aren’t doing so purely on safety grounds.

Yet until recently I thought that, certainly as far as Audis are concerned, you couldn’t actually switch them off – just like you can’t switch the sidelights off on Volvos without removing the fuse.

Except I’ve discovered that you can. Scroll through the computer menu and you will come across a setting marked “lights” (amazing that…). By clicking in the relevant box you can program the LEDs to automatically come on whenever you start the car, or you can click them off.

Which means that whenever you see an Audi with its LEDs on at 11am, you know the driver has made a conscious decision to turn them on. Whether that makes them a poseur or not, well, that’s entirely up to you.

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About Steve Sutcliffe

Autocar's finest driver and most experienced road tester. Raced TVRs for three years; drove Honda's F1 car and set competitive times at Silverstone. Says he "likes cars, and likes other people who like cars".

Comments

goodcarlover March 11, 2010 5:22 PM

Brilliant idea....thank god there  compulsory very soon on all new cars!!!! ....strange the rears are not on tho???? fed up with not seeing cars with lights on at dawn,dusk,foggy,murky,rainy,dull conditions. do think the audi ones are ott but look cool!!! when i see a black audi it reminds me of batman !!!!! wonder why???....lol

mistermainman March 11, 2010 5:27 PM

I'm not sure which Audis have them as standard but I know they're optional on the A4 but why would you then switch them off if you choose to pay extra to spec them. The Audi running-light debate still lingers on the site like a bad smell www.autocar.co.uk/.../led-running-lights-no-thanks.aspx

TheOmegaMan March 11, 2010 5:37 PM

If you've got it, flaunt it.

Amanitin March 11, 2010 5:44 PM

"you know the driver has made a conscious decision to turn them on"

I bet 'on' is the default setting so eventually turning them off is what requires a conscious decision.

Harry_Boy March 11, 2010 5:51 PM

Steve, this is almost true. I understand that, by default - so to speak - Audis are delivered with the 'running lights' option enabled.

Therefore, it's down to the poseur (I mean 'driver') to disable the option within the MMI menu.

Sometimes, sadly, this is beyond the wit of the driver...

And yes, I do have an Audi, albeit thankfully a 57 plate A8, which didn't have these abominations fitted as standard. The local dealers' courtesy cars are current model A4s with LED running lights fitted, unless I ask nicely for the Sales Director's A8 (which I now do).

ThwartedEfforts March 11, 2010 6:03 PM

I was of a similar opinion until someone here on Autocar pointed out that EU road safety law mandates all new types of cars and small vans be fitted with Daytime Running Lights (DRLs) from February 2011 onwards - i.e. less than a year away. Hardly surprising that models which overlap that date already feature them.

Anyway, get used to 'em being on by default.

Lee23404 March 11, 2010 6:22 PM

I know I'm probably in a minority but I've always quite liked the look of Audi's LED DRL's. Maybe it's my inner chav coming out? I wouldn't pay extra for them though.

As you say they're certainly a good safety feature, Audis with them on can be seen a good mile away on a motorway which gives me plenty of time to get out of their way to a place of safety.

I knew they could be turned off because a neighbour with an S5 has turned his off. Can't see the point in turning them off personally, they might prevent an accident.

Drawmer March 11, 2010 6:53 PM

I like 'em. Yes they are very chavvy, but what with them becoming a legal requirement soon, then everyone will have them, so they won't be chavvy anymore. So that's all right then.

tommallett March 11, 2010 7:05 PM

I am afraid I really don't like them, I just find them obnoxious. However, if that's the way things are going so be it. Worst on an A6 or a 911.

It is just that feeling that they are on there just for show. I also think that Audi put them there more for that reason than any safety reason.

I like cars that are subtle, beautiful, classic, stunning, Italian, English, French or German. Just not flashy.

jonfortwo March 11, 2010 7:14 PM

I find LED`s an irritating distraction rain or shine. A simple bulb will do fine for daytime running lights thanks, noticeable yes, annoying no.

On an Audi they just look cheap and crass. Audi`s  of old used to be uber cool and classy, the absolute epitome of understatement, today`s Audi`s have lost that quality.sadly.

Squonk61 March 11, 2010 7:46 PM

I agree with jonfortwo - DRL's are fine in principle but probably without exception, every car that has them fitted seems to have more than they need (unless there is a legal requirement to have n number fitted)

Surely a couple of bulbs would suffice? For lighting if not for the bling.

Incidentally, saw a DS3 at dusk the other day and the DRL's were VERY bright - almost too bright...

sexybeast54 March 11, 2010 8:03 PM

a mercedes this morning... LED lights + fog lights + headlights

why?

Leslie Brook March 11, 2010 8:43 PM

Definitely POSEURS.

The worst (factory fitted) are on the new Discovery, look like cogs meshing. Even worse are the Halfords specials now being fitted to Corsas, Civics etc. They are this years version of illuminated washer jets.

hohum March 11, 2010 9:07 PM

Doesn't bother me, but it makes you notice them more especially when they sit 2 inches behind you at 80mph..

superstevie March 11, 2010 9:18 PM

Hate them on Audis. BMW rings look so much more subtle, but no less effective. Audi's look crass in comparison.

And, has anyone else noticed how, on Audi's, they dim when the indicator is on? Surely that means they are purposely set too bright and have to be reigned in for EU regs or something when the indicator is also on.

As for the bulbs, the 500 has DLRs, but you would never realise as they look just like the side lights

rogerthedodger March 11, 2010 9:41 PM

Personally, I think they are the replacement for the big spare wheel and cover on the rear door of a 1990s Shogun et al.

Either that, or the driver can't wait for Xmas and opportunity to dazzle the neighborhood with an illuminated inflatable Santa Claus on the block paved driveway of his neo-Georgian house

catnip March 11, 2010 9:52 PM

All the lads chavving up their old motors are adorning them with the Halfords specials to copy the Audi style, ie cheap and bling-bling.  The VW type, on the Golf, are far more tasteful, and all thats needed.

Juleshuffers March 11, 2010 9:55 PM

The worse thing is that they are quite bright,almost as bright as a dipped main beam, but are unfocused, so in certain  conditions they can dazzle quite badly. Normal bulbs are a lot better, that or some rules need to be introduced to control the deployment of these LED jewels.

overboost March 11, 2010 9:57 PM

LEDs last longer and use less power. As all car makers are trying to cut electric power consumption even with all the toys we demand then Audi is ahead of the game. Bulbs burn out and also LED copes better with the on/off demands that everyday driving will require unlike night driving that needs more light and stays on for longer.

As for safety- well we all seem to notice them on Audis so if we can see the car then thats better than most we don't. As more councils cut back on street/road lighting headlights will become more important.

Everyone thought Xenon lights were for posers but we notice them better also.

chandrew March 11, 2010 10:25 PM

Like many others here I find the Audi implementation poor, not day lights as a principle (I have the lights on the Subaru on all the time - they go off when ignition is cut.  Even child ski helmets often have lights these days and it does draw attention).

The great German designer Dieter Rams developed 10 principles for good design, several of which I feel the Audi lights fail:

05. Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

06. Good design is honest.

It does not make a product more innovative, powerful or valuable than it normally is. It does not attempt to manipulate the consumer with promises that cannot be kept.

07. Good design has longevity.

It does not follow trends that become outdated after a short time. Well designed products differ significantly from short-lived trivial products in today’s throwaway society.

And where they possible fall the most:

10. Good design is as little design as possible.

Less is better — because it concentrates on the essential aspects and the products are not burdened with non-essentials. Back to purity, back to simplicity!

Challenger440 March 11, 2010 11:19 PM

I suspect one of the real reasons behind Audis' DLR Lights is the subliminal effect it they have on other road users - they get out of your way more readily - which is a provides a deep, almost sub-concious feel good factor when your driving an Audi - traffic parts and your journey is quicker an easier.

J400uk March 12, 2010 12:21 AM

I don't like them, look a bit too bling and now every boy racer has them they just devalue the image of the brand. Its a shame the other premium marques like Mercedes and Jaguar are hopping on the same bandwagon.

Old Toad March 12, 2010 6:11 AM

I quite like them and they do perform a useful safety function. However you need deep pockets to specity them as extras. Once they are compulsory no doubt that will be an excuse for yet another price rise.

nicksheele March 12, 2010 8:49 AM

Anyone who bores on about the now lame subject of daytime LEDs on cars - it's mandatory from next year in EU - for the sake of a few cheap hits from the peanut gallery is, er, a poseur.

beckstar March 12, 2010 9:28 AM

Yawn! They work, they are well designed and soon everything from a Citroen van to Bugatti will have to have them.

Well done to Audi for being bold and forward thinking, How dull the world would be without people and products which stand out! Poseur and Chav are names of  stereotypes which are as dated as the people using them.

Roy99 March 12, 2010 11:59 AM

While I completely agree with all Steve's comments, you don't even have to go into the menu to turn them off. I have a new Audi on order and because I've specced zenons, the LEDs come as well.

On mine, the first position of the light switch is DL, so it's always going to be a conscious decision whether to pose or not. Also, as stated elsewhere, they're going to be a legal requirement from next year so we'd better get used to them. (I still feel sorry for motorbikes, though).

marj March 12, 2010 12:42 PM

I think ther are brilliant, and I think Audis are the best designed cars ever. they all look so expensive and stylish. When i am older, i will own an Audi, a nice black TT.

theop March 12, 2010 12:45 PM

yes they are. They are also ugly and kitsch. And very bling! Like "look at me I ve got big shiny wheels (and a small penis)" bling...

I am falling out with Audi very rapidly. The crowd buying them are def not what it used to be either....

Audi is the new BMW type, Jag is the new Audi...

braisim March 12, 2010 2:05 PM

I think the Audi LEDs look cheap. Like some other commenters have said, new regulations do not specify that the DRLs have to be LED. Normal halogens would be OK. The LEDs are in my view distracting and if this is the case they do not fulfil the safety function.

sportwagon March 13, 2010 1:38 PM

My 1979 Saab 900 had DRLs, my 1987 Saab 900 didn't. Does this means that 30 years ago they were tried and found to be unnecessary?

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coolGav March 15, 2010 12:58 PM

Seems that whever I pass one going the other way they turn them off as they pass me - or is the rear never actually lit? Surely not as that would be rather unsafe when driving into the sun...

As for the brightness compared to a standard 5W sidelight - these advanced Audi designs with ~10 LEDs of ~1W each side are not saving energy, and by dazzling oncoming drivers, might cause some accidents.

Panoramix March 17, 2010 2:58 PM

Without reading all the comments: <br>1. Audi's 'thick-as-thumb' DRLs are ugly</br><br>2. Whenever I see one, my eyes get locked on it, until it passes, which is good for missing the Audi, but might be bad, because, someone could hit a car/tree/walker while being blinded with Audi's odd shaped illuminating thumbs</br>

Cruzer March 18, 2010 7:08 AM

A bit of an overreaction, surely. Back in 2001, I got my BMW 330 with Xenon and lost count of how many times I was flashed, shouted at, gesticulated at,  etc. (particularly when driving through Spain and France). This stopped eventually so people get use to it. It's not a big deal either way...

fuzzybear March 18, 2010 10:09 PM

I quite like them. It will interesting to see the technology goes. I can see them become as much part of form as they are function in some high end cars such as Rolls, Ferarri, Bentley etc

omega2498 August 16, 2010 4:30 PM

PITA - especially when they are flashing away at you in your rear view mirror. Collectively they seem much brighter than say the older Volvo daytime running lights.

So -

A) A poor taste `bling' `feature'

B) A distracting nuisance, even on a sunny day, possibly causing more distraction and therefore hazard than they solve.

I hate the perishing things !!

hamp September 17, 2010 8:00 PM

Come on Steve, I know your joking, but do you think your average Brit is capable of having any positive thought toward one of their fellow men? We are the most bitter and twisted country on Earth. Any show of success will only be met with jealousy and derision. Explains a lot about the state this country is in really.

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