Range Rover Sport-based ‘supercar SUV’ to cost £150k
25 July 2011

Rally raid off-road vehicle specialist Bowler has confirmed plans to build road-going versions of its Range Rover Sport-based ‘supercar SUV’ under its new boss.

Read our first drive review of the Range Rover Sport

Steve Haywood, the chief engineer who led the team that developed the latest Range Rover, has been appointed managing director of Derbyshire-based Bowler. He says his first job is to develop the company’s fourth-generation model, and to work on positioning and specification for a road-going version, tipped to cost around £150,000.

See pics of the Bowler 'supercar SUV'

Bowler — bought recently by Coventry-based prototype maker CPP, which also owns Spyker and is in talks to buy Zagato — makes 15 to 20 rally raid vehicles a year, purely for racing. Haywood believes there is demand for 150 to 200 road-going versions a year, from customers who drive in extreme conditions and need a vehicle even tougher than higher-volume 4x4s.

“We have a tremendous opportunity,” he says. “Bowler has generated huge interest in past years for a street-legal version of the competition cars. But we’ll begin work on any new model quite slowly, taking care with its positioning and specifications, keeping all the recognition devices to maintain the pedigree, and listening carefully to the customer’s requirements.”

Haywood says Land Rover is happy with the way Bowler modifies its vehicles, and believes it provides “a nice halo” for the Gaydon-based 4x4 specialist, but there is no “business alignment” between the two.

Haywood took up his new position earlier this month and demonstrated a current-spec Bowler Nemesis at the recent Goodwood Festival of Speed.

Steve Cropley

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Jaguar E-Pace 2018 review hero front
    Car review
    20 April 2018
    Can Jaguar’s compact SUV bring flair and dynamic polish to a fast-growing class?
  • Audi TT RS Coupé
    First Drive
    20 April 2018
    The Audi TT RS has the looks, a vociferous engine and the supercar-baiting performance, but is it too uncompromising to use as a daily driver?
  • Lamborghini Urus review 2018 hero front
    First Drive
    19 April 2018
    The supercar maker's new 4x4 is massively capable wherever it goes, while being extremely conspicuous and costly while it does it
  • Skoda Kodiaq
    First Drive
    19 April 2018
    High-spec seven-seater Kodiaq begins its family life with a lot to prove — for Skoda and SUVs
  • Ford Focus RS Race Red Edition front
    First Drive
    18 April 2018
    Ford drafts in some tasty extras for this limited-run Focus RS swansong edition