This is usually one of those pretty quiet months in the motor industry. Bathed in sunshine, southern continental Europe shuts down for most of the month, while the rest of the industry is launching things in a leisurely fashion, too. For a car magazine editor, it’s usually one of the harder months in which to fill pages.
This year, though? No. Take our 3 August issue: we had BMW’s i3 and i8 concepts. The electric and hybrid concepts launched a new ‘i’ sub-brand that promises us the tantalising possibility of having it all. The i8 should put out 66g/km and hit 62mph from rest in 4.6sec. Still, what’s the point of having cake if you can’t eat it, right?
Moving on to the second week in a ‘quiet’ month: Audi’s two-seat city concept was revealed. Skip forward two more weeks: the wraps come off the new ‘991’ variant of Porsche’s 911 and the Ferrari 458 Spider, followed one week later by the Ford Evos and Land Rover DC100 concepts. All before the Frankfurt motor show. So much for a quiet news month.
But we drove some stuff, too, of course. Most memorable in my mind – not just in August, but in almost all my driving life – was road testing Ariel’s Atom V8. Let me give you a few of the numbers it returned at the MIRA test track: 0-60mph in 3.0sec, a standing quarter in 11.2sec at 134.2mph, and 30 70mph in 2.0sec. And a cabin noise level at max revs and acceleration in third gear of 125dB. For the record, that’s five more than a pneumatic drill at one metre. Or just 15 fewer than a “typical unsilenced gunshot”, although I’m not sure which of our testers measured that one, or how…