Kia Motors seems to have permanent status as one of the world’s fastest-growing car-makers, and no doubt the launch of the new Kia Rio will only help the company to further expand and grow.
Having smashed through the two-million-units-a-year barrier in 2010, however, the firm’s sales continue to climb more quickly in China and North America than they do in Europe.
That relatively untapped potential in European market growth is what the new Kia Rio has been designed to exploit.
Unlike its more one-dimensional forebears, this new five-door supermini offers appealing style and tangible quality as well as typical Kia brand value – or so its maker claims.
We’ll be explaining just how much substance there is behind those claims over the next few pages.
Kia can already claim a real coup for the Rio. Fitted with a 1.1-litre, three-cylinder engine, the 74bhp entry-level turbodiesel Rio five-door is among the most economical combustion-engined series production cars in the world, with 88.3mpg on the combined cycle – again, so they say.
The rest of the engine range is made up of less headline-grabbing powerplants, ranging upwards from an entry-level 1.25-litre, 84bhp petrol, through a 1.4-litre, 107bhp petrol, to include a 1.4-litre, 89bhp CRDI turbodiesel.