With saloons, estates, coupés and cabriolets conquered, the industrious tuner has turned its attention to the Q-branded SUVs.
Rather than meet its rivals head on in the mid and large-size SUV segments, the bigwigs at Neckarsulm – compelled, no doubt, by Audi’s conveyor belt of product introductions and the growth of the market – have launched a compact SUV first in the 335bhp RS Q3, and, remarkably, found itself leading the charge.
With the BMW X1 currently unmolested by M division, and no Range Rover Evoque Sport in the running, there was nothing on the same rapidity scale as the Audi, until Mercedes-Benz rolled around with its A-Class-inspired GLA crossover which was handed over to AMG to create a 375bhp beast.
Aside from the functional concept created to preview the RS Q3, Quattro GmbH has not previously recreated one of Audi’s SUVs in its own image, even though the SQ5 and SQ7 both have some of Audi Sport's expertise.
All evidence suggests that the market will swell sufficiently to ingest such a model, but does that qualify it as trendsetter or unnecessary trade-off? Let’s find out.