The launch of the new Ghost saloon helped Rolls double its sales in the first 10 months of the year

Rolls-Royce sales more than doubled in the first 10 months of 2010 to over 2000 units following the launch of the Ghost, says boss Torsten Muller-Otovos.

The Ghost now accounts for around three-quarters of Rolls’ sales. Eighty per cent of its buyers are new to the marque and, on average, they are 10 years younger than Phantom buyers.

Read more on Rolls-Royce's plans to expand the Ghost range

Sales have grown by 360 per cent in the US and 250 per cent in Europe. Asia-Pacific sales have grown eight-fold, while UK sales are up 50 per cent.

The Rolls-Royce range may now consist of four models – Phantom, Phantom Drophead Coupé, Phantom Coupé and Ghost – but more than 100 customers have bought an example of all four cars.

The firm last week confirmed plans to Autocar to expand the Ghost range by adding three new variants over the next three years: long-wheelbase, drophead coupe and coupe versions.

See all the latest Rolls-Royce Ghost reviews, news and video

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Rolls-Royce Ghost
The Ghost’s steel monocoque is related to that of the BMW 7-series

The Rolls-Royce Ghost looks every inch a gorgeous, forward-thinking Rolls. But can it be as good as it looks?

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Comments
6

13 December 2010

Evidence that Rolls-Royce can achieve phenomenal things with the right financial backing.

13 December 2010

Delightfully irrelevant.

13 December 2010

I think proof that the recession just concentrates money at the top. Whilst I am a firm capitalist I think there is something wrong with how we collect taxes if we are having to cut family allowance from families but rolls royce sales are booming in the UK. If ever there was an indicator of the rich getting richer.

13 December 2010

Have any Ghost's been sold in the UK? In west London I see a fair few Phantoms ... but not seen a Ghost yet.

13 December 2010

What this says about the recession and general financial problems is up to your politics, but this is proof that there is obviously plenty of disposable cash for the very rich available.

13 December 2010

More than 100 people own an example of all four models? Can you imagine the poor sod who did that first, looked in the mirror and said Damn, am I cool or what? and now 100 others have done the same thing. Oh, the frustration these poor rich folks have to live with! Dontcha feel sorry for them?

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