Rolls-Royce is set to preview new members of the Ghost family with concept cars, or Experimental Cars as the company traditionally describes them.
A coupe and cabriolet are tipped to be joining the new Ghost saloon within the next few years and these will both have concept versions in order to gauge customer demand.
Rolls-Royce chairman Ian Robertson also admitted to Autocar that the company wouldn’t necessarily stick to the Ghost name for all variants, as it has with the Phantom family. This opens the door for the return of such names as Corniche and Carmargue for the soft-top and coupe variants.
A well placed source has also indicated that Rolls is considering launching a long wheelbase version of the Ghost saloon.
Worries that an extended Ghost could damage sales of the short wheelbase Phantom have been put aside with early sales indications from the standard Ghost; more than 80 per cent of Ghost buyers are new to the Rolls-Royce brand and have a totally different profile to a Phantom buyer, according to Robertson.