Rolls-Royce CEO says the company is considering making a cheaper, entry-level Ghost

Rolls-Royce is considering creating a Ghost model derivative, according to Rolls-Royce CEO Torsten Mueller-Oetvoes.

Mueller-Oetvoes told Bloomberg news network, “I’m quite confident that we’re going to see a Ghost derivative to come.” He added that there is still “a lot of potential in the market” for a more basic Rolls-Royce.

Read Autocar’s full road test of the Rolls-Royce Ghost 6.6 V12

A company spokesman said: "We are just taking a measure of our customers' needs at the moment. Inevitably with a model like the Ghost there is plenty of potential for it to be developed.

"In terms of seeing a production model in 2011, 2012, 2013, it is unlikely," he added. "There are no firm plans as yet."

Rolls-Royce announced in February of this year that it would be experimenting with a series of Ghost concept cars, or 'experimental cars' as the company traditionally calls them, but there was no clear indication they would ever see production.

A coupé and cabriolet were tipped to be joining the new Ghost saloon and the concept versions would be produced in order to "gauge customer demand".

Read more about Rolls-Royce’s plans for a Ghost hybrid

Rolls-Royce chairman Ian Robertson said at the time the company wouldn’t necessarily stick to the Ghost name for all variants, as it has with the Phantom family.

This has opened the door for the return of such names as Corniche and Carmargue should soft-top and coupé variants see production. A well-placed source also indicated Rolls was considering a long-wheelbase variant of the Ghost saloon.

The company announced in November 2009 it was planning a hybrid model of the Ghost.

Andrew Papworth

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Comments
8

23 September 2010

Your headline that Rolls-Royce is considering an 'entry level' Ghost, I am guessing that this will not be a rival for the Tata Nano.

23 September 2010

Fingers crossed for a Ute (Rolls Royce Silver Service) or Panel Van (Rolls Royce Silver Surfer)!

23 September 2010

[quote Autocar]A well-placed source also indicated Rolls was considering a long-wheelbase variant of the Ghost saloon.[/quote]

What the hell do they want that for? The Ghost is already too close to the Phantom.

23 September 2010

I think the term "entry-level" has a slightly different meaning for Rolls Royce! Mind you, it would be great if they could get something down in the £90-100K range, after all they use a lot of the BMW 7 series bits now, so why not some more from say the 5? MIght give the Aston Rapide, Porsche Panenema (sic) et al something to think about!

To live is to drive

R32

23 September 2010

Quote: "This has opened the door for the return of such names as Corniche and Carmargue should soft-top and coupé variants see production."

That should be Camargue - another annoying and irritating Autocar spelling error.

23 September 2010

[quote disco.stu]

Fingers crossed for a Ute (Rolls Royce Silver Service) or Panel Van (Rolls Royce Silver Surfer)!

[/quote] RR have already done this so there is a precedence – RR Silver Ghost based armoured cars, tenders and ambulances during WW1. Personally I quite fancy a RR Ghost Camper. complete with Axminster carpets, heated water-bed, marble worktops and gold-plated taps!

23 September 2010

All these ideas are good but more likely, surely, is that these new variants will be yet more glittered and gargoyled versions sold in limited numbers to selected markets only, probably following the Phantom experience with traditional Crewe monikers such as the RR Ghost Abu Dhabidhobi al Riyadh Gold and the RR Ghost of the Desert Bedouin Bismilaah Al Rahman Al Rahim Select...

24 September 2010

[quote R32]That should be Camargue - another annoying and irritating Autocar spelling error.[/quote]

If you are going to be picky, it can hardly be one without the other.

Back to the RR. It's owned by the same people as Mini. I look forward to the Ghost Countryman (remember the Radford Countryman?) the Ghost Clubman (nothing to do with Pall Mall) the Ghost Cooper (V16) the Ghost Cooper S (v16 quad turbo) and, finally, the London to Edinburgh Ghost (so much torque, the bottom 7 gears are blanked off).[quote R32]That should be Camargue - another annoying and irritating Autocar spelling error.[/quote]

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