German manufacturer expected to tweak naming convention in a move aimed at placing greater emphasis on its key C-, E- and S-class models
22 August 2014

Mercedes-Benz is set to bring sweeping changes to the naming of its SUV models in a move aimed at placing greater emphasis on its key C-, E- and S-class models.

Among the changes, which are yet to be confirmed by Mercedes-Benz officials, is a renaming of the upcoming second-generation GLK, which will wear GLC badges when it is revealed in 2015, according to sources close to the German car maker.

The new name, first used on the concept GLC coupé revealed at the Beijing motor show in April, is meant to align the GLK with the C-class in the same way the smaller GLA is tied to the A-class.

Mercedes-Benz also plans to abandon the long-established M-class name for an all-new GLE nomenclature when the facelifted version of its strong selling US-built SUV is revealed early in the new year.

As well as appearing on the facelifted version of the M-class, the GLE name is also planned to appear on the production version of the concept GLC Coupe, which will carry the name GLE Coupe into production.

Further up the ladder, the GL is set to receive a new GLS name, positioning it as the S-class of Mercedes-Benz’s SUV line-up.

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Comments
18

27 August 2014
So, the saloons (and A-Class hatch) will be A, C, E, and S, while the coupes and SUVs will share the GLA, GLC, GLE and GLS monikers? This assumes that the new S-Class coupe will also be renamed GLS. Where does this leave the CLS? Presumably it will be renamed CLE, like the CLA, in which case it will seem a bit odd to have the two-door coupe and SUV sharing a name while the "four-door coupe" has its own identity. Where does this leave the SLK and SL models? SLC and SLS perhaps? (I know the latter is already in use.) If this report is accurate, I'm not sure that it won't create even more confusion in Mercedes' model naming strategy...

27 August 2014
Daniel Joseph wrote:
So, the saloons (and A-Class hatch) will be A, C, E, and S, while the coupes and SUVs will share the GLA, GLC, GLE and GLS monikers? This assumes that the new S-Class coupe will also be renamed GLS.
I think you misunderstood the article; A, C, E and S will indeed remain for the 'core' models, but GLA, GLC, GLE and GLS will be for cross-overs. The coupe-naming strategy has already started being implemented with the 'S-Class Coupe' (changed from CL). That is, the coupe version of the saloon will be called 'name_of_saloon Coupe', like C-Class Coupe, E-Class Coupe and S-Class Coupe. It will be interesting to see if they make any changes to the CLS name, but SL and SLK will probably remain the same (SL is too legendary a name and the car is not related to any of the core models, while the 'K' in SLK simply means that the SLK is a smaller/shorter version of the SL...so already quite clear I think).

 

- Follow your own star -

27 August 2014
So the new GLS will have nothing in common with the CLS, (which should on this basis really be called a CLE now?) or the GLA. Their naming problem is the inevitable result of trying to fulfill a niche too far.

27 August 2014
...they could use A, C, E, and S as at present to denote position in the range hierarchy, with the following (or other) prefixes to denote the type of vehicle: none for saloons (or A-Class hatchback), GL for SUVs, C for the two-door coupes, CL for four-door coupes, SL for sports convertibles. Sure they won't though: Mercedes have a long and honourable tradition of a complete lack of logic in their naming conventions. Remember the 450SEL 6.9, or the 190E 2.0 and 2.6?

27 August 2014
I was about to suggest S as the prefix for the two-door coupes, then I realised what the large coupe would be called...

27 August 2014
Thank you very much. I now have dyslexia thanks to reading this article.

27 August 2014
They could rename the SUVs along the lines of Fat, Fatter and Fatest.

 

I'm a disillusioned former Citroëniste.

27 August 2014
...because I forgot that the concept GLC coupé was that most rational of beasts, an SUV coupe! Still think that Mercedes (and BMW) naming conventions are a bit barmy, but then, so are some of the cars!

27 August 2014
anyone else think Christian Galea is a Mercedes shill? He knows too much about them to be a regular punter.

27 August 2014
winniethewoo wrote:
anyone else think Christian Galea is a Mercedes shill? He knows too much about them to be a regular punter.
Why a shill, can't he just be well-informed? He is obviously not like Roadster and Jaguar.

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