Fiat design boss says revived 500 family will grow to include new models, including 500X baby crossover
1 November 2013

Fiat will “radically evolve” the Fiat 500 family into as many body styles and forms as possible.

But, it won't be at the expense of the car’s core appeal, according to the firm’s head of global design, Lorenzo Ramaciotti.

The Fiat 500 was successfully revived in 2007 and was joined this year by the 500L small MPV and 500 MPW seven seater. Next year they will be joined by the 500X baby crossover.

“We have an opportunity to present a family of cars that can work throughout a person’s life — from a young lady in her 20s through to a family with an active lifestyle and children,” said Ramaciotti. “The 500 has the power to enchant, and we believe we can keep the same cheekiness, cuteness and curviness of that car in many different forms.”

Among the challenges facing Ramaciotti’s team is making the 500 family appeal more to men. 

“It’s true that, to date, the car is more for women,” admitted Ramaciotti, “with the Abarth appealing more to men, but in future we believe we can change that.”

Despite plans to push the 500 brand wider, Ramaciotti said the styling of the base 500 could only ever be evolved.

“Whenever we ask customers,” he said, “they say the shape and style has to stay the same, but that we could update the interior and technology. 

Our Verdict

Fiat 500

The Fiat 500 is a deserved success story for the brand, offering bags of style, a fine drive and low costs

Join the debate

Comments
14

1 November 2013
I don't know how Fiat surrives other than on handouts from the EU and Italian goverment. It has the Alfa brand and the 500 and that's about it. (Punto and Bravo are hopelesly outclassed) and they make about 50p a unit on the Panda. RIP Fiat

 

Hydrogen cars just went POP

MrJ

1 November 2013
More vapour from Fiat. They have a great little car in the 500 - especially Abarth - but that's about it. The blobular 500L shares the name but not the style, sad to say.

1 November 2013
I was going to post about how form should follow function and how what looks great on a city runaround looks stupid on a people carrier. Even the original 500 wasn't morphed upwards. The 600 was similar but the larger models were sleeker and more stylish, less cute. But then I thought of the Porsche Cayenne and Panamera. A 911 grafted onto a 4x4 and a limo. I thought both of those would fail (and they should) but they didn't. So what do I know. But personally I've owned a 500, would have another, but would never consider buying one of these stretched abominations.

1 November 2013
It's funny, when I seen the pictures if the 500L, I thought it was ugly as sin. And it is. However, in Scotland at least, I see loads of them around, and I'm warming to them. I'd never buy one, but I can see the appeal.

-----

10 years of Smart ownership over, sensible car mode activated

1 November 2013
.... but the 500L and Trekking look merely average and the 500MPW is a step too far, like someone has simply grabbed the rear end in a giant fist and squeezed and pulled it out backwards, like stretching a ball of Blu-Tack. I've started seeing a few of the 500Ls around my area and they do look quite good, if a bit clumsy in some areas, and there is a bright yellow 500 Trekking often parked on a driveway not too far away that, despite my instincts, looks quite fun to my eyes, makes me smile anyway.


Enjoying a Fabia VRs - affordable performance

1 November 2013
Hand outs from the EU? Please do expand...

1 November 2013
The only other addition to the range should be a 5 door supermini

1 November 2013
"But it won't be at the expense of the car's core appeal", says Mr Ramaciotti ..... I'm reading this whilst glancing at the photo of the MPW version above !

Wide cars in a world of narrow.

1 November 2013
How about 500 Saloon?

1 November 2013
A 500 Topolino, scaled down two/ three-seater 500 with more of a Panda back end for space, no longer than the 2000 126 Bis (3054mm), a current Smart being about 2695mm and the IQ 2985mm. A next series 500 with a less angled rear roof line. The present one looks cute and retro but a few additional inches on the roof wouldn't kill the look. Tweak the Lancia/Chrysler Ypsilon to morph from failure to a five-door successful 500 Y

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week