The interior of the new European-spec MG 3 supermini has been revealed, ahead of the car going on sale this autumn.

Described by head of design Tony Williams-Kenny as being “aspirational and accessible”, the interior look is a step up from that found on Chinese-spec cars. “We took the decision that good design in this segment is about honest design,” said Williams-Kenny. “The goal was to create a timeless simplicity.”

The car will be sold in three trim levels, with materials ranging from patterned cloth seats through to full leather. The entry-level car is priced at under £10,000 and basically equipped, but the two higher grades get air-con, DAB radio and Bluetooth as standard. 

MG has said it will launch the 3 in 10 colours and with 10 styling pack options. Taking inspiration from the Vauxhall Adam, colours have been given names such as Hello Yellow, Stuck on Blue and Red Rose. Styling packs range from roof-top Union Flags and RAF roundels to computer game-inspired smiley faces.

MG’s European Design Centre in Longbridge has played a pivotal role in the creation of the 3, under new head of design Martin Uhlarik. The studio now employs 30 designers, while parent firm SAIC has a further 130 designers based in Shanghai.