The new Mazda 2 hatchback will get a more feminine appeal when it launches in Europe next year

The new Mazda 2, due in European showrooms next autumn, is intended to have a softer, more feminine appeal than today’s car.

Mazda Europe design chief Peter Birtwhistle said: “The car is much more profitable in Asia than it is in Europe and has therefore been designed to appeal to a predominantly feminine customer base.

“It’s prevented us from putting too much visual muscle into the styling, for fear of scaring people off,” he said. “But it’s a good-looking car, and I’m happy with the result.”

The new 2 is also set to spawn a compact SUV, a model that is new to Mazda’s line-up.

Our Verdict

Mazda 2
The Mazda 2's platform was engineered in-house, but shared with the Ford Fiesta

Back in 2008 the Mazda 2 was voted World Car of the Year. Considering the car’s engineering thoroughness and individuality, that shouldn’t be a surprise.

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Comments
2

26 November 2013
We love the curves and softer lines of this beauty - you could say it's the Marilyn of the Car World! Mazda have done a great job and are proving that car design needs to appeal to all, not just macho petrol heads! Great job! We can't wait to take the Mazda 2 for a spin when it launches in Europe. Do they do it in pink too? ;)

26 November 2013
I thought that's was the MX5's job!

 

Hydrogen cars just went POP

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