Estoque saloon is first choice as third model in Lamborghini line-up, says firm’s boss

Lamborghini looks set to give the Estoque four-door the green light for production above an SUV project.

Chairman and CEO Stephan Winkelmann revealed last month that the firm is again considering adding a third model to its range. Now he has told Autocar that his preferred option for the new car is a four-door, distancing himself from internet speculation that the firm is preparing a super-luxury SUV as an indirect successor to the LM002 off-roader.

“We have opportunities outside the supercar business, and we showed that with Estoque,” said Winkelmann. “It had a more enthusiastic response than we had expected. It was the right time to see if the brand could go outside of supercars. Even now, people are still emailing me about us making the Estoque.

“We really have a choice when it comes to an additional model: an SUV or a four-seat four-door. And for me the SUV is a no-go. It doesn’t exist in our price segment, and it’s not a real luxury car.”

Winkelmann said a four-door in the mould of the Estoque could attract new buyers to Lamborghini by offering a more practical proposition than the company’s two-seaters. “There are more opportunities in the segment of four-doors,” he said. “If we are going to offer a third model, it could be a ‘first’ car, bringing people to our brand.”

Read more on Lambo's plans to revive the Estoque

The choice of a four-door is almost certainly also linked to Lamborghini’s improving fortunes in China, where luxury saloons are enjoying strong sales. But Winkelmann insisted the increasing importance of new markets would not affect the core values of the Lamborghini brand.

“Other car companies have to adjust their products for these areas,” he said, “but luxury brands are the opposite. The customer wants the original, not something that’s been adapted to them. So they want a Lamborghini exactly as it would be in Italy.

“We do customising — colours and trim,” he added. “But we will never do anything else.”

John McIlroy

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Comments
10

3 December 2010

Nice catch there Autocar.

Winkelmann does have a tendency to go back on his word, but it's good to know where he stands. I hope they permanently shelve the SUV idea - Lamborghini's worked very hard to build the brand over the last decade and a bit, and a Chelsea tractor would undermine all of it.

A saloon could work though, providing it still has supercar credentials in the engine, handling and styling, and doesn't become ubiquitous. The Espada proved the concept's viability, as it was the company's cash cow for a decade without hurting the brand (strictly speaking it's a two-door coupe, but it's a leviathan with plenty of room for another set of doors). Then again, the Espada was the most expensive car in the range, with the engine out of a Miura, whereas Winkelmann's suggesting the Estoque would be an entry-level model.

3 December 2010

Looks fantastic and way better than the Porsche equivalent. As a full 4 seater it would also eclipse the disappointment of the Rapide from Aston Martin. I look forward to seeing the Estoque on the road one day in the near future. Good call Lamborghini!

3 December 2010

Despite being a fan of the LM002 in my dim and distant childhood, i'm glad that Lambo have chosen to build the Estoque instead. There is no way a vast SUV could ever be as pretty as the four-door.

3 December 2010

Its a very good looking car. to me its got a lot of Islero in it, but with a longer passenger cell to get the extra doors in. If they make it, it will be an interesting comparison between this and the Maserati Quatroporte.

3 December 2010

Since Panto season is upon us....

Oh no it's not!

Oh, yes it is!

Oh no it's not!

Oh, yes it is!.....

3 December 2010

[quote mx5xm]Looks fantastic and way better than the Porsche equivalent.[/quote]Totally agree! Porsche has dropped the ball. Lambo is on the right track, and the Estoque is a monument of beauty as opposed the mutant Panamera. Bring it on, Lambo ;)

3 December 2010

[quote The Special One]Porsche has dropped the ball[/quote]No, no, no! Nissan has dropped the ball. Lambo show how a powerful saloon should look. The GT-R is a wheelie bin of an accident. Bring it on, Lambo!

3 December 2010

[quote The Special One]Porsche has dropped the ball[/quote]No, no, no! Nissan has dropped the ball. Lambo show how a powerful saloon should look. The GT-R is a wheelie bin of an accident. Bring it on, Lambo!

3 December 2010

I totally agree. I'm a huge fan of the LM002 and LM004. I've been tempted by the odd one on sale, but £50k and associated running costs tell me not to bother.

http://www.pistonheads.com/sales/1085599.htm

I'd love Lamborghini to build another but can't see it being profitable. Same as the LM002 really

3 December 2010

[quote Los Angeles][quote The Special One]Porsche has dropped the ball[/quote]No, no, no! Nissan has dropped the ball. Lambo show how a powerful saloon should look. The GT-R is a wheelie bin of an accident. Bring it on, Lambo![/quote] Dude, no need to be so sensitive! You can't fight the future, Porsche has been passed out by all-comers, Audi (R8), Nissan (GT-R), BMW (X5) and Lotus (Evora). At least we agree on one thing- bring it on, Lambo! ;)

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