Kia aims to sell around 200 electric Soul models a year; priced around £25,000
10 October 2013

The forthcoming Kia Soul EV will cost around £25,000 when it launches late next year.

The electrified version of the next-generation of Kia's tall supermini will be priced to compete with similar models. But according to Yaser Shabsogh, Kia's UK commercial director, it "won't be priced to stimulate demand [in the segment]".

He said the projected prices were based on the assumption that the car would be sold with a battery, rather than via a leasing scheme. Kia is yet to decide whether to lease or sell the battery.

The car, which Shabsogh says will have a "low-to-mid £20,000" price tag, will also be eligible for the government's £5000 electric car grant, assuming the scheme is still operational as the car goes on sale.

Shabsogh expects around 200 Soul EVs to be sold annually in the UK. The car will be sold and supported by a small number of specialist dealers, likely based in and around major cities,

Kia UK bosses admit it will remain a niche product, but they say fuel cell vehicles will offer a bigger sales opportunity for the company once the infrastructure is rolled out to support them.

Our Verdict

Kia Soul 2009-2014
The Soul is billed as a shape-changing slice of urban cool. Is that enough?

The Kia Soul is dull to drive, but it's an appealing, quirky product allthesame

Join the debate

Comments
4

10 October 2013

"The electrified version of the next-generation of Kia's tall supermini will be priced to compete with similar models" ... And therein lies the problem with pure electric vehicles (along with limited range and recharging infrastructure), no car manufacturer seems willing to produce a vehicle that will actually be cheaper than similar models ...

10 October 2013

There is no way hey will sell 200 of these, unless they make each dealer register one

10 October 2013

The anti plug-in brigade have only just finished venting their anger at the i3 and how electric/hybird will never take off.

Please Autocar don't put up any Leaf or Prius articles for a couple of days otherwise the countries GDP will plummet what with all that time being spent on writing in!

 

Hydrogen cars just went POP

10 October 2013

Comparing current EVs with their equivalent ICE-powered cars isn't a particularly productive exercise, in my opinion. ICE technology, and the infrastructure that supports it, has had a near 100 year start on EVs. Fast forward twenty or thirty years from now (perhaps even less) and, if you're still driving, then chances are your daily driver will be powered by electricity, not fossil fuels. Sooner or later, the exact date is irrelevant, fossil fuels will become too expensive to viably power cars. When this happens society will look to the manufacturers to have created alternatives so people can continue on with their lives uninterrupted. Developing these alternative vehicles takes time, they can't be created in an instant. What we are now witnessing is the beginnings of that process to ultimately ensure EV technology is fully matured by the time it becomes crucial to maintaining powered transportation. Anything less from the manufacturers would be a failure to their shareholders and society as a whole. Cut them some slack, guys. If you don't want an EV then don't buy one but at least recognise why EVs will be needed, if not today or tomorrow then in the future.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Porsche Panamera 4S Diesel
    First Drive
    23 August 2016
    Its predecessor may have been a bit limp, but the Porsche Panamera 4S Diesel is crushingly rapid and suitably luxurious
  • Car review
    23 August 2016
    Can the best sports coupé of the decade absorb a contentious new engine?
  • Porsche Panamera Turbo
    First Drive
    22 August 2016
    Porsche has striven to make its Panamera even more luxurious this time around, but the four-seater retains the grip and pace to go with its increased refinement
  • Tesla Model S 60D
    First Drive
    22 August 2016
    Updated Tesla Model S gets tweaked styling and a new entry-level 60kWh powertrain. Could this new version be the pick of the range?
  • Car review
    22 August 2016
    New platform, fresh looks and a better cabin raise its game. Is it now a front runner?