Jaguar Land Rover boss says the firm's upcoming 4x4 won't be called an SUV, though it will still be based on 2013's C-X17 concept
8 December 2014

Jaguar’s first SUV should not be called an SUV at all because of its sporting bias, according to Jaguar Land Rover boss Ralf Speth.

The car has begun testing in prototype form and will be launched in 2016. It will be based on the C-X17 concept shown last year and will have a heavy bias towards on-road dynamics, according to Speth.

“A Jaguar SUV is not possible,” said Speth. “SUVs and 4x4s are for Land Rover. The Jaguar concept is far more road-orientated. It will need a different kind of name.”

Internally, the vehicle is being referred to as a “sports crossover”, although the firm is said to be working on a more catchy title for the car’s launch. 

Finding terms to meld the often opposing merits of sporty and high-riding cars has long caused the car industry naming issues. BMW, for instance, calls its X range Sports Activity Vehicles (SAV).

Speth added: “Of course, it will be a vehicle which looks great and which has a strong stance, but the capability will be very different from a Land Rover. Mike Cross and his vehicle dynamics team will do an extraordinary job to make sure that it is sensational to drive on the road. It will be something special in that regard. Of course, it will not be anything like a sports car, but it will have a very specific character that sets it apart.”

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Comments
24

8 December 2014

No, that's not an SUV. It must therefore be a high riding vehicle that is useless off road and that consumes more than a Russian sailor. Or will it be electric? Splitting hairs. What ever... It looks good - best thing they've done in a long time!

8 December 2014

Call it an STD since, according to this Speth guy, the car will be Sensational To Drive.

8 December 2014

Land Rover held a contest for its FREELANDER name if I remember or maybe it was the Discovery.. doing that again would be too much. Jag have to come up with their own brand name - I am sure some Brand Manager is being paid a fortune and it should be his/her remit, but no doubt they will spend more by giving it to some wretched PR company to make a pigs ear. Initials are boring now. BYD (Build your dreams) would you believe it!! Chinese ideas. No they need a proper name and I see nothing wrong with "Dynamic" as a name

what's life without imagination

8 December 2014

I would give it to Citroen for the
decopotable (If I spelt it right)

what's life without imagination

A34

8 December 2014

Three Letter Acronym needed. Let's have a guess...
JSV Jaguar Sports Vehicle?
GCC Golf Club Car?
TUJ The Urban Jaguar?
TXC The X3 Competitor?
JSB Jaguar Sporting Break?

8 December 2014

From Speth's description, it will be yet another Jag with an appalling ride. No one will want to off-road in the thing, so why not make it comfortable? After all, the reason people drive a Range Rover around town day in and day out is because it rides like a Rolls Royce without costing a quarter of a mill.

8 December 2014
DenTarthurdent wrote:

From Speth's description, it will be yet another Jag with an appalling ride. No one will want to off-road in the thing, so why not make it comfortable? After all, the reason people drive a Range Rover around town day in and day out is because it rides like a Rolls Royce without costing a quarter of a mill.

Because read all the reviews on the Macan/Cayenne/X5/X3 and LR are behind when it comes to driving dynamics. LR can't focus too much on road handling without compromising their off-road heritage and getting blasted by the press and joe public. So welcome in the Jag . Road biased tyres, suspension and handling to go against ze Germans on the road. What about SXO? (Sports X-Over)

8 December 2014

Still, no participating in whatever racing class? Perhaps Jaguar will need to set the record straight in this respect. Start with endurance racing, and Le Mans in 2016.

8 December 2014

The Subaru Outback invented the modern crossover genre of cars back in 1994 - although the term "crossover" now means a lookalike 4wd. This new Jaguar looks a worthy successor in that original genre but they will need a new description to avoid being grouped with Vauxhall Mokka's.

8 December 2014

Looking at this I hold more conviction than ever that Jag should have released this before the XE. The 3-series class has become conservative, and with the next A4 around the corner I don't see the XE becoming profitable. This SUV (or whatever it is) is genuinely desirable in a class that is more adventurous sales-wise.

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