But concept will reach production in a mmore heavily modified form
Richard Bremner Autocar
3 February 2010

The Citroen C-Cactus concept car will reach production in a different form, after customer clinics questioned the car’s back-to-basics interior.

Research has uncovered aspects of the car that potential buyers were not happy with. The lack of dashboard and the way its instruments are clustered around the steering column were said to be particularly off-putting.

Citroen is also considering fitting electric windows instead of the concept’s wind-up units, which reduce complexity.

But Citroën boss Frederic Banzet said the production C-Cactus will still be “an essential car”. That means its feature and equipment content will be pared back to keep the price and weight down, enabling Citroën to produce a cheap, fuel-efficient car.

Banzet also said that unlike the Logan - rival Renault’s stripped-down value car, which is not part of the Renault range - the C-Cactus will sit within the regular Citroen line-up.

Citroen is also working on a successor to the C6, although the replacement will, according to Banzet, be “something different”. It will still be a flagship car, but of an as-yet-undisclosed format, though some kind of crossover seems possible.

Banzet believes that Citroen needs a flagship model “to stretch our designers and engineers”, arguing that the process of its creation will benefit the development of the rest of the range.

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16

3 February 2010

Ugh, when I worked in car design, customer clinics were to be dismissed for their poor taste. now it looks that the most exciting manufacturer of family vehicles will despatch something quirky and innovative to the dustbin because Maureen from Slough doesn't like it. (or any other country's assimilation to Maureen). This is FUTURE DESIGN people, get over it.........

3 February 2010

Exactly!!! If the C-Cactus is too radical for you, buy a bloody C3!!! What would have happened if a customer clinic in the 40s decided the 2CV was "too basic" or "too radical"? The C-Cactus needs to have manual windows, a basic interior, preferably rubber flooring instead of carpet, & if people dont like it they can go elsewhere. The "basicness" was the whole point of the original concept!!! A 'watered down' version would just be another 5 door hatchback which defeats the whole point!!!

currently a happy owner of a Mitsubishi Shogun Pinin :)

3 February 2010

What a shame, they have bottled it, and for the stupidist of reasons a customer initial feedback responce. Which is not relevent in the overall scheme of things.

It reminds me of the Pepsi chalenge i was reading about recently So much war was fought over the taste tests between coca cola and pepsi. Coca-cola spent millions trying to win the taste test only for it to have zero effect on sales. Pepsi is sweeter than coke so in blind tests where people just have a taste most people prefer the sweeter pepsi. But in fact the preference was not carried onto actual sales (coke made new coke sweeter but lost even more sales, hence the return of classic coke a complete u-turn), the reasons were explained but the point is that customer trials/tasters are really bad at giving realistic feedback.

3 February 2010

I'll elaborate:

Say a customer looks at this new citroen and then saw the radical new design interior and window winding mechanism, he might be repulsed. He will analyse and say he doesnt like this new design or technology. He gives citroen his feedback. citroen cancels the project.

A month later the same customer buys an Audi with the exact same radical interior and weird windows, he suddenly loves it.

The process is one of subconscious beliefs, when the man when to see the citroen he already believed he didnt like it subconsciously, and his brain had to give a reason so it easily blamed the strangeness of the design, when really it was the brand and everything citroen represented he didnt like. He may not even have been aware of it.

He likes Audis and has a good feeling/instinct about the brand, so when he gets in one and sees the new interior and strange windows he is impressed it must be good because he likes audi, they have made something better. clever audi, brilliant i love it. i'll buy one.

3 February 2010

They just lost a sale, I bought an original Panda because of its interior, one of the reasons I bought a 107 5 door because of the unusual shutlines in the rear doors, and the instruments mounted on the steering column, oh the handling is fun too (and Toyota relability! :o) ), would have bought an original twingo if it had been RHD (I always chose one from the hire car lot), I would buy a Smart Pulse CDI but public transport is poor in the Yorkshire Dales so it would be a bit anti social towards my friends who don't drive.

C-Cactus interior looked interesting, when you have a car the interior is what you look at most, am not going to go out of my for another dull grey plastic one, at least in the latest Polos you have the option of beige, VW might just have a sale if they offer that in the 1.2tdi model.

3 February 2010

I interviewed for Ford a few years back (I do live in Essex after all!). One and a half hours talking cars which was the most fun I've ever had in an interview. Anyhoo, they looked at me like I was mad when I said the best bit about the Ka was that it's interior was stripped out, with wind-up windows, etc, just the bare essentials. Like a modern day 2cv, it appealed as a basic runabout. I got the impression they were planning to go a bit more sophisticated with the Ka and Fiesta. So I was unsurprised when the new one came out with a fully furnished interior and lacked the charm of the old one, with no descernable USP.

Looks like the same will happen to the Cactus. Shame.

3 February 2010

People that found the C-Cactus too radical in customer clinic were clearly the wrong people to ask to take part!!! A C-Cactus without those wild looks, innovative interior and super-cool cost saving ideas wouldn't work in my opinion. Surely the C1 is the 'cheap and simple' car? And electric windows? Even the base C1 has winding windows, so this leaves me confused as to where the C-Cactus would fit in Citroen's line-up. I saw some pictures of what was supposedly the production version a couple of months back, and it looked like a Peugeot 206 with a different front and rear... I really hope this isn't what they turn the C-Cactus into. It was one of Citroen's great concepts, and anything more 'standard' looking would struggle to make a case for itself in my opinion. But we'll have to wait and see what it turns out like. I'm not liking these customer clinics, though. And a crossover as a replacement for the C6?!! Wasn't that supposed to be the DS5?! The C6 successor needs to be another saloon, but crazier in true Citroen spirit.

"The creative adult is the child who survived."

3 February 2010

Citroen - if you're reading this; please please ignore the boring old farts. I bet most of the blokes offering feedback had beards & were wearing Farah slacks...and the women were sat knitting gruesome jumpers in between answering questions. Keep the C-Cactus as close as possible to the original plans. I love the look of it. Please please don't turn it into just another plain, boring hatchback. ZZzzzzzz

3 February 2010

[quote beachland2]

What a shame, they have bottled it, and for the stupidist of reasons a customer initial feedback responce. Which is not relevent in the overall scheme of things.

It reminds me of the Pepsi chalenge i was reading about recently So much war was fought over the taste tests between coca cola and pepsi. Coca-cola spent millions trying to win the taste test only for it to have zero effect on sales. Pepsi is sweeter than coke so in blind tests where people just have a taste most people prefer the sweeter pepsi. But in fact the preference was not carried onto actual sales (coke made new coke sweeter but lost even more sales, hence the return of classic coke a complete u-turn), the reasons were explained but the point is that customer trials/tasters are really bad at giving realistic feedback.

[/quote] Also, what you haven't mentioned is that Pepsi Co. compared full fat Pepsi to Diet/Light Coke. So it wasn't even a fair comparison...

3 February 2010

A picture of the interior in question would have been nice.

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