BMW collaborates with Chinese firm Brilliance to establish new 'Zinoro' brand; the first prototype spotted could be based on an X1

Spy shots have revealed what appears to be a BMW X1-based crossover from Zinoro.

The brand, a result of the collaboration between BMW and Chinese manufacturer Brilliance, was reputed to be basing its first models on BMW's E90 3-series saloon and X1. 

Compared to a normal X1, the prototype vehicle has a different grille, headlights, bumper and other minor styling tweaks. The rear end of the prototype was heavily disguised, concealing any updates.

It's thought that Zinoro's cars will be all-electric and, initially, that they will only be offered in China. They will be sold through unique dealerships with no direct link to BMW.

Zinoro's cars will also focus on practicality and comfort, in order to distance them from the more sports-orientated BMW offerings.

Various tie-ups have appeared recently, as foreign maufacturers attempt to gain a foothold in the lucrative and rapidly expanding Chinese market.

Rivals include Nissan, which has collaborated with Dongfeng to create the Venucia brand, and Mercedes-Benz, which partnered with BYD to form Denza.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • 2015 Volkswagen Golf Bluemotion TSI review
    First Drive
    2 June 2015
    The first petrol-powered VW Bluemotion model uses an all-new 1.0-litre three-cylinder engine that undermines the case for diesel
  • First Drive
    31 May 2015
    Seat's supermini gets news engines, a smarter cabin, more tech and some minor chassis tweaks. Styling remains unchanged, though
  • First Drive
    29 May 2015
    New compact Vauxhall shows lots of promise, but sluggish performance and intrusive road noise leave it trailing its rivals
  • First Drive
    28 May 2015
    BMW's luxurious coupé has been given a style refresh and more equipment. This is our first chance to drive the popular 640d Coupe on UK roads
  • First Drive
    28 May 2015
    We drive Ssangyong's new small SUV, which isn't up with the best in class but is certainly worth consideration as a budget option