New coupé-styled Q8 set to be the biggest SUV in the Volkswagen Audi Group
30 April 2013

A new Audi Q8 will be launched to challenge the Range Rover Sport, Audi's research and development boss, Wolfgang Dürheimer, has confirmed to Autocar.

The car will get a coupé-style roofline and be marketed as the high-riding version of the A8.

It is expected to be based on an extended version of the Volkswagen Group's MLB platform, which will be used for the next-gen Q7, Porsche Cayenne and Volkswagen Touareg.

The MLB platform will also be used in the mooted Bentley and Lamborghini SUVs.

"We can go bigger than we have with the Q7, and we can all see that this sector is growing," said Dürheimer.

"Audi has the biggest SUV in the group, and I don't see any reason to change that."

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R32

30 April 2013

Oh great another tank about to hit the roads.  I understand people's rights to buy and drive what they like, what I don't understand is why it seems that nearly everyone wants to drive one of these bloody tanks.

Well done Audi - you are rapidly becoming the most offensive of car brands.  I never thought I'd ever say that about them.

30 April 2013

If you tried one you might just work it out.

30 April 2013

Ya know Audi, if you want to go REALLY big you can always look at rebadging a MAN or a Scania... That'll show'em!

30 April 2013

I'm with you on that one!

30 April 2013

The Q25  will compete with the major cruise lines regarding passenger occupancy.

30 April 2013

And as we know, they do not only provide SUVs; obviously the likes of the internally diminutive A1, the A3, et al.

I wouldn't call them offensive as a company; Audi are just looking to cover as many market sectors as possible, as many other manufacturers are.

Gone are the days when cars were produced soley for driving on road, race track, muddy fields etc.  A lot of cars are seen merely as fashion items (e.g. BMW Mini, Fiat 500, Vauxhall Adam) status symbols (e.g. Land Rover/Range Rover, Bentley etc) or purely as a basic mode of transport regardless of how it drives.  There are drivers out there who actually enjoy driving (many if not all Autocar readers I suspect), but our roads rarely allow it, so I suspect some people err more towards a serene comfortable drive.

I personally have no interest in driving a car that large as it has no use to me (even with my children in tow), would not offer the kind of driving pleasure I require from a car and even in diesel form would not give the fuel economy I need.

 Having travelled in a 2nd Gen Range Rover I can appreciate the comfort and lofty driving position, but not much more.

"I think I went on a bit there; quiet day in the office"

 

"Will accept donation of a Carrera GT, EB110 SS or McLaren F1...oh yeah or a Spyker C8 Aileron Spyder"

30 April 2013

Marv....

You mentioned: "Gone are the days when cars were produced soley for driving on road, race track, muddy fields etc. "

I think this hits upon a key insight.  Not only do manufacturers want to broaden their product lines to cover every conceivable segment, but buyers want to broaden their vehicle's function to cover every conceivable need. That may explain the soaring popularity of SUV/CV type of vehicles, and why companies as unlikely as Maserati would even consider such a thing. Look at the BMW X3/X5 duo: sports-car behavior (sort of); good riding comfort; great winter traction; substantial load-hauling and towing; and (modest) off-road capability.  That's five functions, all in one vehicle.  Yes, there is a small fuel-mileage penalty, but in terms of £-per-function, it's a winner; and it saves a buyer from the bad economy of having to get two or more vehicles. Why wouldn't Audi follow that route?

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30 April 2013

Hey NMGOM,

You make a good point.

People want their cars to be everycar for everyday; longterm, 1 car that can cover most or even all bases, will work out more cost effective than 2.

I say "carry on Audi, et al" who are trying to create new niches and provide cars that people desire.  The fact that not everyone has the same taste only keeps the car makers (and their product design teams) busy and creative.

"Will accept donation of a Carrera GT, EB110 SS or McLaren F1...oh yeah or a Spyker C8 Aileron Spyder"

30 April 2013

"Audi has the biggest SUV in the group, and I don't see any reason to change that."

I see what you did there, Wolfgang.

30 April 2013

Touareg, Q7, Q8, Cayenne, Bentley SUV, Lamborghini SUV... Surely this is getting to the British Leyland lengths of part and platform sharing? Such a shame that so many of these VAG products are overhyped, overpriced and actually not very enjoyable.

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