Firm will put its Toyota iQ-based city car into production at its Gaydon headquarters next year

Aston Martin will put its Toyota iQ-based Cygnet city car into production at its Gaydon headquarters next year. The smallest Aston ever is based on iQs built in Japan by Toyota, which are then specially imported to the UK for Aston.

The design and build work of the Cygnet is carried out at Gaydon; Aston has incorporated much of its design language into the iQ, including its signature front grille.

See the official pics of the Aston Martin Cygnet

Aston CEO Ulrich Bez, who has faced criticism for the Cygnet, defended its creation, saying it’s been primarily designed to help Aston lower its fleet average CO2 emissions in face of strict upcoming EU legislation.

“Aston Martin is honest and we don’t make compromises,” he said. “Whatever we do, we do it right. If we do performance, we do performance; we won’t downsize our sports cars. “The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin."

Read more on the Aston Martin Cygnet

Aston design chief Marek Reichman said the Cygnet buying and ownership experience would be identical to that of a regular Astons and quality would not be compromised by size. All of Astons interior materials available on its other models - including hides and metals - would be offered on the Cygnet, too. "Luxury is not constrained by scale," he said. "The world is changing, the environment is changing - Aston Martin needs to change."

The Cygnet will only initially be available to existing Aston owners and is expected to cost between £30000-£50,000. Aston will confirm full Cygnet pricing and specification later this year.

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Comments
40

11 October 2010

This stupid and nakedly venal project is so depressing, and on several different levels, for anyone who admires what Aston Martin used to stand for as well as for anyone who feels his faith in human nature has been coming under attack.

11 October 2010

Nobody is their right mind would buy one anyway

Its just an emmision lowering excersise nothing more, im pretty sure it wont represent a new direction for Aston......!

11 October 2010

[quote Autocar]The Cygnet will only initially be available to existing Aston owners
[/quote]

This line requires further investigation:

1) How 'initially' is initially? Until they run out of Aston owners who want one and then start selling them to everyone else?

2) Does the Aston owner have to have a current model, or any model they have ever built?

If they insist on only selling them to existing customers, they will simply create a thriving used car markets for chavs who want an Aston but can't afford/accommodate a real one. Thus they will realise that they can make a lot more money by selling to non-Aston owners, so abandon their 'initial' principle and go nuts devaluing their brand by selling tin cans with Aston badging.

11 October 2010

It will be a very sad day when this hideous thing hits the streets.

11 October 2010

If this is what happens when Aston Martin tries to design a completely new shape, then I think they should stick to what they are good at: pumping out the same shaped cars with different badges.

11 October 2010

If only one Aston owner uses the Cygnet to swan around the city (pun intended) rather than pose in their cut-down gas guzzling Connery wagon creating the car was worth all the chorus woes and wails from non-Aston owners. Once seen, soon copied.

Who would have thought it? An Aston owner with the smarts - in town he drives a city car but has the pleasure of sporting an Aston badge. In a few years time we can buy them second-hand at low-low prices.

11 October 2010

It is a comprimise already because it's a Toyota IQ rather than a clean sheet design. If it went like stink and handled like an orginal Mini I'm sure people wouldn't be so hostile to it. I hope it achieves what Aston Martin want it to and perhaps its future replacement will be a great combination of Aston heritage and city car.

11 October 2010

[quote Los Angeles]An Aston owner with the smarts - in town he drives a city car but has the pleasure of sporting an Aston badge.[/quote]

LA, i realise that most people these days buy an Aston Martin for its badge and Bond image rather than its abilities as a sports car or GT, but surely there is still a world of difference between driving a genuine Aston Martin and driving a Toyota re-badged as an Aston Martin?

11 October 2010

Taking orders now at "I Saw You Coming for Aston Martin".

For me, this represents more head up the backside thinking from car manufacturers. Other than charging a £20k premium on a £10k car, regardless of the "scale of luxury", what is the environmental impact of shipping the cars from Japan to be tarted up with a premium interior?

I don't even believe in global warming but this constant drivel from car manufacturers "taking responsibility for our impact on the environment" really gets on my tonsils. Why do they give us one message but work to another? Stop taking your customers for idiots.

11 October 2010

[quote disco.stu]LA, i realise that most people these days buy an Aston Martin for its badge and Bond image[/quote] Why do people keep repeating this cräp? It's simply not true and is a fallacy repeated by people who know nothing of the motives of the average Aston owner. The average Aston buyer could well do without all the Bond nonsense.

As for the Cygnet, it's clearly designed to lower average emissions count and, as such, should be welcomed as it will allow Aston to keep building the good stuff for a little longer. This doesn't threaten Aston Martin, it allows hem to keep on being Aston Martin.

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