The new super-luxury Mercedes Maybach S600 is on sale now with prices starting at £165,700
13 January 2015

The Mercedes-Maybach S600 has gone on sale with prices starting at £165,700. First UK deliveries of the super-luxury model are planned for June.

The S600 marks the return of the Maybach name two years after its was pulled by Mercedes-Benz because of faltering sales. Now the nameplate has returned for this V12-powered, extra-long-wheelbase S-class model.

Read the 2015 Mercedes-Maybach S600 first drive review here

The swish ‘upper luxury-class’ saloon received its public debut at the LA motor show last November. The car is planned to compete in a segment of the market occupied by the Bentley Flying Spur and 
Rolls-Royce Ghost.

For the £165,700 asking price, customers get a choice of leather, wood and stitching options. Other than more opulent paint colours, the only other option available is First Class Cabin, which swaps the three seat bench for two individual seats, which can recline to 43.5 degrees.

The list of luxuries on the S600 is long. Highlights include air-conditioned, heated and massaging seats, armrests that can be warmed, a system to pump scented, ionised air around the cabin, a 1540 watt Burmester 3D surround sound system with 24 speakers.

This saloon also heralds the sensational return of Maybach, which was written off by parent company Daimler after a troubled 10-year comeback.

This time, however, Maybach is a sub-brand that will sit within the Mercedes-Benz fold in much the same way as the Mercedes-AMG performance division does.

Company chiefs expect Maybach to exploit the growing customer desire for high-margin luxury vehicles in much the same way that AMG is sprinkling its go-faster stardust on an increasingly broad range of vehicles.

Mercedes sales and marketing chief Ola Källenius, who was boss of AMG between 2010 and 2013, said: “Mercedes-AMG is the blueprint for the extension of our brand. More than 40,000 AMG cars will be sold during 2014 and it is a great ‘co-pilot’ for Mercedes-Benz.

“With Mercedes-Maybach, we are applying the same 
logic as Mercedes-AMG, 
but in the area of prestige 
and exclusivity. It is not 
an equipment line; it is a 
sub-brand that, in future, will deliver Mercedes-Benz vehicles in an even more exclusive form.”

Källenius confirmed that the S600 won’t be the sub-brand’s only offering. “Our deliberations in the area of Mercedes-Maybach are not focused solely on the S-class,” he said, but he wouldn’t be drawn on other future models. 

However, the crucial factor is retaining exclusivity, so 
the new sub-brand will be involved with cars at only the premium end of Mercedes’ vast model range.

There isn’t, for example, business case to produce a Mercedes-Maybach version of the A-class, something that AMG has executed with great aplomb with the A45 AMG 
hot hatchback.

“It’s relatively easy to do a Mercedes-AMG version of the A-class, but we will only do Maybachs when we see the potential in the market and when our customers expect it,” said Källenius.

The Mercedes-Maybach S600 is differentiated from other S-class models by a series of subtle exterior styling details, including a more stately style of grille and lengthened rear doors.

Inside, the new model has a freshly designed interior with individual, electronically adjustable rear seats similar to those used by the earlier Maybach 57 and 62.

Power for the Mercedes-Maybach S600 hails from a revised version of the company’s twin-turbocharged 6.0-litre V12, produced at AMG. The car will be produced on the same production line as the regular S-class in Sindelfingen, Germany. This will be the only variant destined for the UK and sales start next spring. 

Key markets for the sub-brand’s first products will be China and the US, followed by South Korea, Russia and the Middle East. Two further engine variants will be offered in other markets. The S500 will be powered by a twin-turbo V8. The all-wheel-drive S500 4Matic has a V6 engine and is aimed squarely at the Chinese market. A version using a hybrid powertrain isn’t currently planned, but Källenius didn’t rule it out.”

The range-topping saloon forms the basis of a larger S600 Pullman model that 
has an even longer wheelbase and seating for up to six. 

Q&A Ola Källenius, executive vice-president, sales and marketing

Are you confident of sufficient demand for this type of vehicle when there wasn’t for Maybach?

It is clear where additional scope for expansion lies at our company: in the areas of exclusivity and individuality. We have received quite clear signals from many customers who have expressed a wish to drive the S-class in a supremely exclusive, individual variant.

What differentiates Mercedes-Maybach models from their standard counterparts?

On a technical level, the first model of the new sub-brand is virtually identical to the Mercedes-Benz S600, [but] vehicles from Mercedes-Maybach feature exclusive equipment and appointments that go beyond the spectrum available from Mercedes-Benz.

Does it send out a strange message to revive the Maybach name so soon after axing the stand-alone brand?

When we launched the current generation of S-class, we said we’d find a haven for Maybach customers. That promise has now been kept with this S600 and new Mercedes-Maybach sub-brand.

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Our Verdict

Mercedes-Benz S-Class
'Sporty' Mercedes have a three-pointed badge in the grille. Luxury Benzes get a three-pointed star atop the grille

The Mercedes-Benz S-Class, the self-proclaimed ‘best car in the world’, is back. Or is it?

Join the debate

Comments
18

19 November 2014

The photos seem to show a white LWB S-Class with the word "Maybach" applied to it. Put a yellow taxi sign on top and it could be sitting outside Stuttgart Airport. Mercedes-Benz did not have the brand strength to take on Roll-Royce, Bentley and Aston Martin with the original Maybach which was at least distinctive. Looks like it will be the same story this time as well as the car is simply a blinged up S-Class. Why buy this when you could buy an Aston Martin Rapide, a Rolls-Royce (lightly used), a Bentley, a Range Rover or even a Maserati?

289

19 November 2014

"Why buy this when you could buy an Aston Martin Rapide, a Rolls-Royce (lightly used), a Bentley, a Range Rover or even a Maserati? "
Maybe because people like Mercedes-Benz product?!!!
These will be a common as muck in UAE...still think they should have called it 600 Pullman rather than Maybach.
The interior is a riot of bad taste & tackiness, clearly aimed at those with more money than taste!

19 November 2014
spqr wrote:

Why buy this when you could buy an Aston Martin Rapide, a Rolls-Royce (lightly used), a Bentley, a Range Rover or even a Maserati?

Cos you might not be interested in sitting in a car interior inspired by oak, leather and 100 year old cognac.
Instead you might prefer the vodka bar feel.

-------- 

I'm The Ωmega Man, always talking to myself

19 November 2014

Picture 27 - the way the window surrounds are chromed up including the B-pillar while leaving the chunky C-pillar black looks very odd.
Anyway, that's a detail. Besides the stretched wheelbase and the 6-light design, Maybach has effectively become an extra trim level for the S-class. Totally underwhelming. Not a chance vs. RR & Bentley

19 November 2014

"aimed at those with more money than taste" precisely the point I agree - tasteless and chavvy. Just like the original Maybach, there seems to be a theme here. As for liking Mercedes-Benz products - at a £150K+? Maybe at around the £60K mark Mercedes-Benz products are OK though my CLS was actually rubbish and after the CPU failed completely for the second time in traffic and nearly caused a huge collision in the rush hour I decided to stay alive and got a BMW instead. If I had £150K+ to spend on a new car I would not even consider a Mercedes-Benz Maybach or AMG. A Rolls-Royce Wraith or Bentley Mulsanne perhaps. Just my preference and choice everyone is entitled to theirs.

14 January 2015
spqr wrote:

"aimed at those with more money than taste" precisely the point I agree - tasteless and chavvy. Just like the original Maybach, there seems to be a theme here. As for liking Mercedes-Benz products - at a £150K+? Maybe at around the £60K mark Mercedes-Benz products are OK though my CLS was actually rubbish and after the CPU failed completely for the second time in traffic and nearly caused a huge collision in the rush hour I decided to stay alive and got a BMW instead. If I had £150K+ to spend on a new car I would not even consider a Mercedes-Benz Maybach or AMG. A Rolls-Royce Wraith or Bentley Mulsanne perhaps. Just my preference and choice everyone is entitled to theirs.

So you would prefer a £150k Passat to a £150k Mercedes? I have to agree with others, this is designed for Russian and UAE markets in mind. It's like more, and then some and THEN some. The Pullman name should have been used as it befits the extended wheelbase. Slightly worried by MB's comments that they think 'Maybach' can be applied to other models. What next? A C-Class Maybach?

19 November 2014

Is this instead of, or in addition to the mooted LWB S-Class Pullman? The previous Maybach models failed commercially because they were little more than stretched (and superceded) S-Class models with extra bling at outrageous prices. These may sell in Russia, Middle East and China, given the relatively modest premium over the S-Class, but they are simply not in the same league as Rolls Royce or even Bentley. If Mercedes really wanted to crack this market, they should have produced Maybach models that had their own unique and bespoke style. Instead, they lacked both the ambition and imagination to succeed.

289

19 November 2014

"These may sell in Russia, Middle East and China,"
These WILL sell by the bucket load in Russia, Middle East and China, because these countries LIKE Mercedes-Benz. Also these three markets are the biggest for Limo's, not Europe that's for sure!
I think you are being a bit naïve to think that M-B are chasing the Rolls Royce market with a £150k car versus a £300k behemoth. Clearly this isn't the intention here, they tried this with the last Maybach and it didn't work, now they have repositioned at a level the brand name supports.
I wish them good luck and inevitable success.

19 November 2014

You could spec an S to look like this and then stick the badges on yourself. As that is all Mercedes themselves did. At least the last Maybach had more effort put into it; these days Merc seem determined to tarnish whatever cachet Maybach may have had, and it didn't have very much to begin with.

19 November 2014

Cheap compared to the old ones...... cant wait for one of them to be up my trumpet on the autobahn

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